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Salesforce

  • Salesforce cosies up to OpenAI and Anthropic amid sluggish sales

    October 15, 2025

    Software giant Salesforce is doubling down on its partnerships with AI heavyweights OpenAI and Anthropic to bolster its flagship AI platform, ‘agentforce 360’, as uptake remains modest. At this week’s Dreamforce conference, chief executive and co-founder Marc Benioff announced: “We’re so thrilled to have our relationship with OpenAI”. “You guys are becoming a critical part [...]

  • Salesforce rolls out new AI tools amid escalating job concerns

    October 15, 2025

    US tech behemoth Salesforce unveiled ‘agentforce 360′ on Tuesday, its latest generative AI platform built to automate repetitive tasks, as concerns around AI’s impact on jobs continue to swirl, and the company itself navigates workforce reductions. Salesforce executives framed the platform as a way to augment rather than replace human workers, providing tools that allow [...]

  • Salesforce: Labour’s AI plan won’t work without skills push

    June 11, 2025

    The UK could fall short of its economic growth ambitions unless it accelerates investment in workforce skills to match the rapid expansion of AI technologies, Salesforce has warned. This statement comes following the UK government and leading tech firms unveil major plans to enhance the country’s AI capabilities. At the opening of London Tech Week [...]

  • Salesforce cuts 1,000 jobs as it joins Meta, Microsoft and Apple in AI pivot

    February 4, 2025

    Cloud-based software giant Salesforce is cutting 1,000 roles while hiring salespeople for AI, following in the footsteps of big techs like Meta, Microsoft and Apple. Salesforce is reducing its headcount to streamline its operations, while actively looking for new roles centred on selling new AI products. This move reflects a trend of layoffs in big [...]

  • Salesforce cuts over 450 UK jobs as profit spikes

    November 7, 2024

    The UK arm of cloud-based software giant Salesforce cut more than 450 jobs in the year its profit jumped by over 70 per cent. The London-headquartered division of the US group decreased its headcount from 3,427 to 2,964 in the 12 months to 31 January, 2024, newly-filed accounts with Companies House have revealed. The new [...]

  • AI that forgets?: Meet Salesforce’s new privacy-first tech

    October 22, 2024

    Salesforce introduces the third wave of generative AI with their intelligent 'agents'

  • UK workers less likely to trust AI than other countries, study finds

    June 4, 2024

    New data reveals a lack of trust in AI, which may jeopardise the growth and success of the UK's technology economy.

  • Tech stock boom starts to show cracks

    June 2, 2024

    Tech stocks are starting to suffer as customers are keeping their purse strings tight when it comes to adopting new software services.

  • Salesforce warns need to train workers in AI has ‘never been more urgent’

    June 29, 2023

    Companies urgently need to train staff how to use artificial intelligence tools effectively and safely, Salesforce’s UK & Ireland chief told City A.M. Chief executive Zahra Bahrololoumi said the need for “highly skilled people” who can use trustworthy data sources and protect sensitive data has “never been more clear nor urgent”. The comments come as [...]

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