RunGP founder Marcel Muenster: ‘Athletics needs more heroes’ Sport Business Mo Farah may have signed up as the face of RunGP, but it was an encounter with another legend of long distance, Eliud Kipchoge, which helped entrepreneur Marcel Muenster formulate the new athletics series. After selling the healthcare business he founded, Doctor In Your Pocket, Muenster indulged his passion for road running by training like [...]
Real Madrid star Kylian Mbappe invests in France SailGP team Sport Business France and Real Madrid footballer Kylian Mbappe has expanded his sports portfolio by investing in SailGP. The World Cup winner has invested in his native France SailGP Team with 10 of the 12 teams on the circuit now having some form of private backing. The 26-year-old joins the likes of former F1 driver Sebastian Vettel, [...]
Great ‘British success story’: Howden Insurance breaks £3bn barrier insurance Howden Insurance is a "phenomenal British success story," its boss David Howden told City AM after the insurer announced it broke the £3bn revenue barrier
Howden: Insurance giant expands sport portfolio with SailGP sponsorship January 16, 2025 Insurance giant Howden this morning expanded their sports sponsorship portfolio, announcing a three-year partnership with SailGP team Emirates GBR. The group, headquartered at One Creechurch Place, will see Sir Ben Ainslie’s sailing team join their roster of sporting sponsorships, which include the British and Irish Lions, Ascot Racecourse, Victoria Racing Club in Australia and the [...]
Rolex becomes title sponsor of major sport league November 21, 2024 Legacy watch brand Rolex has today been announced as title sponsor of SailGP, with the Formula 1 of water now known as the Rolex SailGP Championship. The luxury brand joins the likes of Chanel (The Boat Race) in venturing into title sponsorship agreements in sport. The watchmaker has been associated with SailGP since 2019. The [...]