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      World Cup: How brands will activate as the knockouts begin

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Royal Yacht Squadron

  • Exclusive: America’s Cup deal opens door to sailing prize money

    Sport Business

    The new commercial partnership signed as part of the coming 38th America’s Cup opens the door to the world’s oldest sporting trophy offering prize money, City AM can reveal. An agreement signed by the defending champions, The Royal New Zealand Yacht Squadron, and the British challenger, The Royal Yacht Squadron, is seen as a seismic [...]

    The new commercial partnership signed as part of the coming 38th America’s Cup opens the door to the world’s oldest sporting trophy offering prize money, City AM can reveal.
  • America’s Cup: Government reject New Zealand attempt to host on home soil

    Sport

    America’s Cup winners New Zealand will not defend their title at home in Auckland after the nation’s government refused to back plans for the 2027 regatta. New Zealand are double defending champions having won the 36th America’s Cup in 2021 in Auckland before successfully winning a second consecutive title in Barcelona. The Government of Catalonia, [...]

    America’s Cup winners New Zealand will not defend their title at home in Auckland after the nation’s government refused to back plans for the 2027 regatta.

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