Game, Set, Match: How brands can serve up lasting value at Queen’s Sport Business Queen’s is here and the tennis is back. Thom Newton looks at how brands get value out of the grass tennis tournament. Sports fans are relishing a summer that includes a World Cup, alongside the major fixtures of tennis, cricket and athletics. With sport comes the inevitable opportunities for brand sponsorships. However, visibility at events [...]
Mayor Khan hails London as ‘undisputed global capital for women’s sport’ amid £50m boost Sport Business Mayor of London Sadiq Khan has hailed the capital as the “undisputed global capital for women’s sport” after the sector pulled in £55m in 2025. City Hall research claims that events such as the Women’s Rugby World Cup final, the WTA event at Queen’s and the Hundred all contributed to £55m being delivered into the [...]
Saudi Arabia’s PIF sign Queen’s deal despite wider sporting retreat Sport Business Saudi Arabia’s Public Investment Fund has announced a new partnership with the HSBC Championships despite a wider retreat from sport. The agreement, described by the Lawn Tennis Association as a multi-year deal, will see the sovereign wealth giant, a partner of both the ATP and WTA Tours, link up with the London tournament. It follows [...]
Londonmaxxing: Queen’s start of top tennis year for capital June 2, 2026 The capital is going through a period of Londonmaxxing, where the much-loathed Gen Z social media tribe is, surprisingly, bigging up London amid online hatred for the city. They’re strutting with their coffees, diving into thousands of years of history and realising that London really is at the centre of much of the sporting universe. [...]
National insurance and business rate hikes double fault for Queen’s Club profits April 8, 2026 Business rate hikes and increases to employer national insurance have seen profits at Queen’s Club slump by nearly 20 per cent. Hosts of the HSBC Championships – dubbed the precursor to Wimbledon – saw profits before tax fall by 17.2 per cent to £1.96m, down from £2.37m the previous year, on increased revenues of £15.5m. [...]
London hailed as global capital for women’s sport as 1.4m visit October 8, 2025 London has been hailed as a global epicentre for women’s sport after the Red Roses, Queen’s Club, the Lionesses and athletics all contributed to 1.4m fans attending events in the capital. Nearly 82,000 fans packed in to Allianz Stadium in Twickenham last month to watch England beat Canada to win a first Women’s Rugby World [...]
Sports events must decide between purists and entertaining newbies June 26, 2025 With Britain in the height of its summer sporting season, Ed Warner debates how organisers must balance pleasing purists with enticing new fans. “Does anyone talk about The Season anymore? The social whirl of the Lord’s Test, Queen’s, Royal Ascot and then finally Wimbledon? I may have missed others…” I replied to this Sport inc. [...]
The Capitalist: Former tennis star serves a back-hander at Queen’s June 26, 2025 Summer parties, a City AM victory, and a former tennis star gets shady at Queen's; catch up on the latest gossip in The Capitalist.
HSBC Championships: Why sponsors can’t get enough of Queen’s Club June 19, 2025 For the last three years, the men’s championship at Queen’s Club has been voted the best ATP 500-level tournament on the circuit by perhaps the most important stakeholders of all: players. The tennis-watching public also seems to love it. Last week’s women’s championship, held for the first time in 50 years, sold out for several [...]
WTA Ventures: Queen’s, CVC Capital Partners and an organisation pushing on June 16, 2025 After a successful week of WTA tennis at Queen’s, WTA Ventures chief Marina Storti discusses the state of the sport, its private equity partner CVC Capital Partners and a potential merger with the ATP. When 37-year-old Tatjana Maria upset the odds to win the HSBC Championships in front of 9,000 fans on Sunday, she became [...]