Women’s British and Irish Lions to play first match in Cardiff Sport Business The first ever women’s British and Irish Lions team will look to sell out the 74,000-capacity Principality Stadium before an inaugural tour to New Zealand. The touring team – made up of players from the Home Nations and the Republic of Ireland – will play France in a send-off match sponsored by insurance giant Howden [...]
AJ-Fury tickets in Cardiff on sale for £20,000 Sport Business Tickets for the blockbuster boxing bout between Anthony Joshua and Tyson Fury in Cardiff are being sold for more than £20,000 each. Hospitality firm Seat Unique is offering “front row, inner ringside with offsite hospitality” for the December fight for £19,995, plus a £999 booking fee. It reflects demand for a fight that has been [...]
Burnham 1-0 Khan: Cardiff right place for Fury vs Joshua boxing bout Sport Business Cardiff is a wonderful city in which to watch sport; the Millenium Principality Stadium is one of the world’s great arenas, the adjacent Cardiff Arms Park one of the country’s most historic grounds and Sophia Gardens will always be one of the nation’s premium Test cricket hosts. Throw in the famous Chippy Lane, an often [...]
Euro 2028 hospitality: Money-back tickets if England flop and no dynamic pricing August 28, 2026 Jaime Byrom of Beyond Hospitality on what football fans can expect from its premium offerings at Euro 2028 in the UK and Ireland, which go on sale next week. The US might be seen as sport’s most mature commercial market but, when it comes to hospitality offerings, it still trails the UK, according to one [...]
Ticket price hikes proof Wales Rugby Union is tone deaf to loyal fan concerns August 14, 2026 Earlier this month the Wales Rugby Union announced ticket price hikes for the Six Nations and if nothing else it is utterly tone deaf. Over the Severn Bridge the sport is in turmoil, with regions fighting for their lives not only because of difficult macroeconomic factors but because their own governing body is actively trying [...]
Prem Rugby Big Match Bonanza test of sport’s commercial aims March 26, 2026 This weekend will go far in helping onlookers assess how much progress Prem Rugby has made in recent years. Because on Saturday the first match since Australia beat Uruguay in the 2015 Rugby World Cup will take place at Villa Park in Birmingham. The geography is a little bit iffy given the home team – [...]
2026 Community Shield moved from Wembley to Cardiff over concert clash March 23, 2026 Next season’s Community Shield has been moved from Wembley to Cardiff’s Principality Stadium to accommodate a non-football event for the first time. The traditional curtain-raiser to the new campaign between the winners of the Premier League and the FA Cup has been scheduled to take place on Sunday 16 August – later than usual due [...]
Exclusive: Welsh Rugby Union risks £4m hit as 55,000 Six Nations tickets unsold February 5, 2026 The embattled Welsh Rugby Union is facing a £4m hit from this year’s Six Nations, with more than 55,000 tickets still unsold for their three home fixtures. The financially troubled nation stands to lose out on around £3.8m in ticket revenue over the next two months, with more than 18,000 seats still free for their [...]
Welsh Rugby missed out on £45m in previous Principality Stadium deal January 31, 2026 The Welsh Rugby Union lost £45m from underselling the naming rights to the Principality Stadium, according to a new report. A 10-year deal with insurer Principality is expected to conclude this year, with the decade-long cost of sponsoring Wales’ biggest stadium widely reported to be £1m per season. That’s despite research from The Sponsor shared [...]
WRU chiefs should eat humble pie over empty Wales rugby stadium November 14, 2025 The redeeming factor for Wales in their 28-52 loss to Argentina in Cardiff is that only 50,000 had to watch it inside the Principality Stadium. That’s not because the team’s national arena has a 50,000-seat cap for this game, or because renovation works forced the closure of a stand. It was because millions of Welsh [...]