Ticket price hikes proof Wales Rugby Union is tone deaf to loyal fan concerns Sport Business Earlier this month the Wales Rugby Union announced ticket price hikes for the Six Nations and if nothing else it is utterly tone deaf. Over the Severn Bridge the sport is in turmoil, with regions fighting for their lives not only because of difficult macroeconomic factors but because their own governing body is actively trying [...]
Prem Rugby Big Match Bonanza test of sport’s commercial aims Sport Betting This weekend will go far in helping onlookers assess how much progress Prem Rugby has made in recent years. Because on Saturday the first match since Australia beat Uruguay in the 2015 Rugby World Cup will take place at Villa Park in Birmingham. The geography is a little bit iffy given the home team – [...]
2026 Community Shield moved from Wembley to Cardiff over concert clash Sport Business Next season’s Community Shield has been moved from Wembley to Cardiff’s Principality Stadium to accommodate a non-football event for the first time. The traditional curtain-raiser to the new campaign between the winners of the Premier League and the FA Cup has been scheduled to take place on Sunday 16 August – later than usual due [...]
Exclusive: Welsh Rugby Union risks £4m hit as 55,000 Six Nations tickets unsold February 5, 2026 The embattled Welsh Rugby Union is facing a £4m hit from this year’s Six Nations, with more than 55,000 tickets still unsold for their three home fixtures. The financially troubled nation stands to lose out on around £3.8m in ticket revenue over the next two months, with more than 18,000 seats still free for their [...]
Welsh Rugby missed out on £45m in previous Principality Stadium deal January 31, 2026 The Welsh Rugby Union lost £45m from underselling the naming rights to the Principality Stadium, according to a new report. A 10-year deal with insurer Principality is expected to conclude this year, with the decade-long cost of sponsoring Wales’ biggest stadium widely reported to be £1m per season. That’s despite research from The Sponsor shared [...]
WRU chiefs should eat humble pie over empty Wales rugby stadium November 14, 2025 The redeeming factor for Wales in their 28-52 loss to Argentina in Cardiff is that only 50,000 had to watch it inside the Principality Stadium. That’s not because the team’s national arena has a 50,000-seat cap for this game, or because renovation works forced the closure of a stand. It was because millions of Welsh [...]
New Principality Stadium naming rights deal ‘challenging’, says former negotiator October 30, 2025 The timing of a new deal for the naming rights of Cardiff’s Principality Stadium has been described as “challenging for Welsh rugby” given the state of the game across the River Severn. The 73,931-capacity stadium on the banks of the Taff is the fourth largest in the UK and plays host to the Wales rugby [...]
Hollie Davidson: Scottish ref gets historic European rugby nod May 14, 2025 Scottish official Hollie Davidson is set to become the first woman to referee a European club rugby final after being appointed for the Challenge Cup showdown between Bath and Lyon. Davidson, who has experience of officiating at the men’s Six Nations and Rugby Championship, will take charge of the match at Cardiff’s Principality Stadium on [...]
Six Nations Super Saturday a perfect crescendo to tournament March 14, 2025 It feels like an age since rugby fans had the pleasure of watching a Super Saturday when all three games will be crucial to the outcome of the Six Nations. Ireland, England and France are all able to realistically win this year’s title heading into the weekend, while Scotland can mathematically do it, however unlikely. [...]
Welsh rugby is in the pits no matter who passes through Gatland’s Gate next February 14, 2025 Warren Gatland’s legacy is already secured; when Wales players arrive at Cardiff’s Principality Stadium they do so by driving through Gatland’s Gate. He may be remembered for 14 consecutive losses in his second stint as Wales boss – the last of which was a 22-15 humiliation by Italy in which the score completely flattered the [...]