Asda ditches Aldi and Lidl price match promise just a year after launch Retail Asda has axed its price-matching scheme with Aldi and Lidl in a bid to stop “dancing to the tune of the discounters”, according to reports. The Leeds-based firm, which in January 2024 became the first of the UK’s ‘big four’ to offer the scheme, said it wanted to focus on “its own great Asda prices, [...]