Arsenal sign Deel deal with CEO who is fan of Champions League finalists PSG May 14, 2026 HR firm Deel, whose chief executive supports rival Champions League final side Paris Saint-Germain, will replace Visit Rwanda on the sleeve of Arsenal’s kit. The Gunners, currently top of the Premier League and on the verge of a first title in over 20 years, had initially looked to renew a long-standing deal with the tourism [...]
Arsenal in talks with architects Populous over Emirates expansion May 13, 2026 Arsenal are in talks with Populous, the architects behind the original Emirates Stadium design, as they weigh up how best to expand their 60,000-seater home. Sources familiar with the process insist that all options remain on the table, from major works that would likely require a temporary a move away from the Emirates, to smaller [...]
ExpressVPN talk Spurs sponsor deal, Brooklyn Nets and esports May 12, 2026 Tottenham Hotspur are facing the loss of a key sponsor next season, with ExpressVPN possibly “taking a break from the Premier League” as their two-year deal with the relegation-threatened club comes to an end. The deal, signed in 2024, concludes this month with Spurs hovering just above the relegation zone. The north London club or [...]
Sports industry braced for media rights dip, PwC report warns May 8, 2026 Sport bosses have warned that media rights are set to fall in value and can no longer be relied upon to drive growth across the industry. PwC’s Global Sports Survey of more than 500 senior executives found that growth was expected in all streams in the next three to five years, except media rights. Even [...]
Sir Dave Brailsford has left his role as director with Manchester United May 7, 2026 Sir Dave Brailsford has left his role as director with Manchester United just over two years after his Ineos pal Sir Jim Ratcliffe invested into the Premier League club. Brailsford has had a long-standing relationship with petrochemicals firm Ineos, having become team principal of the Ineos Grenadiers grand tour cycling team after its switch from [...]
Track Radio bets on sport, music and BBC veterans to prove winning formula May 4, 2026 Track Radio launches today, on a mission to reach a neglected audience with a blend of sport and music, and a strong presenter line-up, founder Iain Macintosh explains. Sport and music have always been happy bedfellows – Mick Jagger and cricket, Elton John and football, Snoop Dogg and, well, just about anything – so it’s [...]
Why Sunderland’s away kit legal row is a warning to all sports May 2, 2026 An artist is taking legal action against Sunderland over the design of the club’s away kit. Lawyer and IP expert Geoff Cunningham explains the dispute. Clubs, brands and sponsors are busy finalising kit launches, merchandise and commercial campaigns for next season and a summer of international football. But this week a dispute involving Sunderland AFC [...]
Death of Football Focus is a signal for every brand at the World Cup May 1, 2026 Brands will spend fortunes on this summer’s World Cup but they should heed the BBC’s warning when scrapping Football Focus, writes Amar Singh. I grew up with Football Focus. Saturday lunchtime, Bob Wilson in a grey suit, grainy footage of some Division Two ground in the rain. It was the traditional seat-warmer for a weekend [...]
How does a Pokemon card fetch £12m? Inside the lucrative world of rare trading cards April 30, 2026 The Pokemon and Matchattax cards you had when you were a kid could fetch big bucks now. From multi-million price tags to Premier League brand deals, Matt Kenyon digs into this unlikely new asset class. At a glance, it looked a bit like Comic Con. But in reality, Fort Knox would have been a better [...]
Newcastle United’s Saudi owners in town for stadium discussions April 29, 2026 Newcastle United’s Saudi Arabian owners are on Tyneside this week to discuss the future of St James’ Park and plans for a £100m boost. Whether the Premier League club redevelop their famous ground or build a new one in the adjacent Leazes Park remains a contentious point for the club’s ownership and fanbase. But a [...]