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      Why sport fans got bored of influencers and forced brands into a mind shift

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      Why sport fans got bored of influencers and forced brands into a mind shift

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Premier League

  • Taylor Swift and Champions League take Liverpool revenue past £700m

    February 27, 2026

    Winning the Premier League, returning to European football’s top table and hosting concerts by Taylor Swift helped Liverpool FC earn revenue of more than £700m for the first time last season. Liverpool made a profit after tax of £8m on revenue of £703m in 2024-25 as their men’s team became English champions for the 20th [...]

  • Premier League confirms streaming service – and it’s not called Premflix

    February 26, 2026

    The Premier League is to launch a streaming platform in Singapore that could pave the way for a global direct-to-consumer “Premflix” product, CEO Richard Masters has confirmed. The long-rumoured new service, a collaboration with telco StarHub, is to be called Premier League + and show all 380 games live as well as magazine content, starting [...]

  • Football regulator rubbishes fears red tape will put investors off English clubs

    February 26, 2026

    David Kogan, the chair of the Independent Football Regulator, insists closer scrutiny of clubs’ finances will encourage rather than deter potential investors in the English game.  Former media rights consultant Kogan said the IFR’s mission to improve the sustainability of the entire English pyramid would help to make all teams more desirable assets. “The idea [...]

  • Emirates boss on Arsenal stadium, leaving F1 and NBA Europe

    February 26, 2026

    Matt Hardy talks sponsorship and strategy with the executive vice president of corporate communications, marketing and brand at global airline Emirates. At the end of the Premier League season 11 teams will be forced to change their front-of-shirt sponsor and, for some sides, the brand on their strip is synonymous with a particular era of [...]

  • Manchester United: Ratcliffe’s cuts take club from red to black

    February 25, 2026

    Manchester United CEO Omar Berrada has hailed the impact of Sir Jim Ratcliffe’s cost-cutting after the club reported only their second profitable quarter since 2023. Co-owner Ratcliffe’s slashing of hundreds of jobs at Old Trafford helped United to a pre-tax profit of £5.6m in the three months to 31 December, compared with a £34.5m loss [...]

  • Premier League must ditch unlicensed betting firms immediately, says Entain

    February 24, 2026

    Entain, the parent company of betting brands Ladbrokes and Coral, has called on the Premier League to impose an immediate ban on the advertising of gambling firms without UK licences.  The bookmaking giant has urged England top football clubs to halt pitchside advertising of betting companies targeted at overseas gamblers straight away and commit to [...]

  • Premier League clubs face unlicensed gambling firms ban

    February 23, 2026

    Premier League clubs could be banned from being sponsored by a plethora of betting firms as the government looks to crack down on illegal gambling. Despite a voluntary move by Premier League clubs to remove gambling and casino sponsors from the front of shirts from next season, those brands can move to sleeves and maintain [...]

  • Employment Rights Act changes could cost Premier League clubs millions

    February 18, 2026

    Premier League clubs could be forced to pay millions in player dismissal fees when Labour changes to the Employment Rights Act come into force next year. It comes as the UK’s unemployment rate reached a near five-year high on Tuesday morning. The Employment Rights Act, a brainchild of former deputy Prime Minister Angela Rayner, will [...]

  • Macclesfield FC: FA Cup heroes in talks with ‘huge’ foreign investors

    February 15, 2026

    FA Cup giant-killers Macclesfield are in talks with two wealthy foreign groups over a transformative investment in the non-league club’s bid to continue their rapid rise. The sixth-tier team pulled off one of the biggest shocks in FA Cup history by beating holders Crystal Palace last month and are back in the spotlight on Monday [...]

  • Revolut ventures into Premier League with Manchester City deal

    February 13, 2026

    Fintech giant Revolut has ventured into the Premier League, signing a deal with Manchester City. The deal builds on an existing partnership with Manchester City Women, and will see Revolut’s logo appear below shirt numbers on the back of Pep Guardiola’s team’s shirts for the club’s cup competitions, starting at this year’s Carabao Cup final [...]

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