Chelsea reveal first ever back-of-shirt sponsor – but it could last just one game March 6, 2026 Chelsea have unveiled a second new kit sponsor in as many weeks after agreeing a deal for trading platform TMGM to appear on the back of their shirts. The deal is an expansion of the club’s partnership with the Australian company, which has been Chelsea’s official regional forex and CFD trading partner in Asia-Pacific since [...]
Premier League + ‘could hurt fan acquisition if rolled out globally’ March 5, 2026 The Premier League is “smart” to be experimenting with showing games on its own dedicated app but may find it harder to attract new fans if it leaves broadcasters and streaming platforms altogether, says a leading figure at Dazn. Premier League + will launch in Singapore next season and show all 380 matches live as [...]
Championship play-offs: More clubs to get shot at football’s richest game March 5, 2026 English clubs have been given an extra chance to win the richest game in football after teams in the EFL approved a change to the format of the Championship play-offs. From next season, the play-offs will expand from four teams to six – meaning clubs will only have to finish in the top eight of [...]
Premier League facing Easter weekend football blackout March 3, 2026 The Premier League and Championship are set to voluntarily be without football over an Easter weekend for the first time this century. Football’s global governing body Fifa has modified the 2027 spring international break to include Good Friday and Easter Monday next March in a move that will hit the two top tiers of English [...]
Taylor Swift and Champions League take Liverpool revenue past £700m February 27, 2026 Winning the Premier League, returning to European football’s top table and hosting concerts by Taylor Swift helped Liverpool FC earn revenue of more than £700m for the first time last season. Liverpool made a profit after tax of £8m on revenue of £703m in 2024-25 as their men’s team became English champions for the 20th [...]
Premier League confirms streaming service – and it’s not called Premflix February 26, 2026 The Premier League is to launch a streaming platform in Singapore that could pave the way for a global direct-to-consumer “Premflix” product, CEO Richard Masters has confirmed. The long-rumoured new service, a collaboration with telco StarHub, is to be called Premier League + and show all 380 games live as well as magazine content, starting [...]
Football regulator rubbishes fears red tape will put investors off English clubs February 26, 2026 David Kogan, the chair of the Independent Football Regulator, insists closer scrutiny of clubs’ finances will encourage rather than deter potential investors in the English game. Former media rights consultant Kogan said the IFR’s mission to improve the sustainability of the entire English pyramid would help to make all teams more desirable assets. “The idea [...]
Emirates boss on Arsenal stadium, leaving F1 and NBA Europe February 26, 2026 Matt Hardy talks sponsorship and strategy with the executive vice president of corporate communications, marketing and brand at global airline Emirates. At the end of the Premier League season 11 teams will be forced to change their front-of-shirt sponsor and, for some sides, the brand on their strip is synonymous with a particular era of [...]
Manchester United: Ratcliffe’s cuts take club from red to black February 25, 2026 Manchester United CEO Omar Berrada has hailed the impact of Sir Jim Ratcliffe’s cost-cutting after the club reported only their second profitable quarter since 2023. Co-owner Ratcliffe’s slashing of hundreds of jobs at Old Trafford helped United to a pre-tax profit of £5.6m in the three months to 31 December, compared with a £34.5m loss [...]
Premier League must ditch unlicensed betting firms immediately, says Entain February 24, 2026 Entain, the parent company of betting brands Ladbrokes and Coral, has called on the Premier League to impose an immediate ban on the advertising of gambling firms without UK licences. The bookmaking giant has urged England top football clubs to halt pitchside advertising of betting companies targeted at overseas gamblers straight away and commit to [...]