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Prem Rugby

  • Prem Rugby extends deal with trading platform Etoro

    Sport Business

    Trading platform Etoro has extended its partnership with Prem Rugby as it solidifies its growing status within sport. The agreement began in 2023 but a fresh extension will see the deal extend into a fourth season, with the firm sponsoring the league’s predictor activation across social media. It is also the league’s official coin-toss partner [...]

    eToro logo in bright green neon light, reflecting on a dark, glossy surface.
  • Investors are watching Prem Rugby so the league can’t mess this year up

    Sport Business

    It may still be rather warm outside but you know when it’s autumn because Prem Rugby returns to the sporting calendar. And this year is an important one. Because the cash has arrived from various new investors and the stability of the league will once more be under a microscope. This season will be the [...]

    Two rugby players in black Newcastle Falcons jerseys, one pointing and the other giving a thumbs-up, smiling after a game.
  • Prem Rugby announces record deal with key partner

    Sport Business

    Prem Rugby this morning announced a record deal with ball provider Gilbert that took their partnership beyond 30 years. The agreement, confirmed ahead of this weekend’s opening round of fixtures, is the longest deal agreed between the two organisations. Its value was not disclosed. Prem Rugby’s Kelly Cooke said that “a partnership of this length [...]

    Rugby player in green and black uniform passing a Gilbert ball during a match, opponent in white jersey close by.
  • Prem Rugby needs a draft, but not one for the very best players

    September 4, 2026

    Top flight domestic rugby is back this weekend in the form of the Prem Rugby Cup – the former Anglo-Welsh, British and Irish, and inter-Prem/Champ competition that is now just a little bit of a nothing league. But that’s for another day. Because the return of rugby in England feels underhyped. We’ve had an entire [...]

  • Prem Rugby team ditch Big Game fixture at Premier League ground

    August 10, 2026

    Prem Rugby club Gloucester have cancelled a planned fixture at Aston Villa’s Villa Park after its inaugural staging last season was criticised by fans. A Slater Cup fixture between Gloucester and Leicester Tigers was held at the Premier League ground last season, with a number of discounted tickets helping the attendance top 20,000 – around [...]

  • Gloucester Rugby warn of risk to future as losses jump 450 per cent

    July 1, 2026

    Gloucester Rugby’s accounts warn they face a “material uncertainty” after the Prem Rugby club saw losses spiral by more than 450 per cent last year. The Gloucester Rugby Limited accounts, filed this week with Companies House, posted a loss of £2.9m for last season, up from £500,000 the year prior – an increase of 464 [...]

  • Exeter Chiefs deal done as Bournemouth owners complete ‘£45m’ takeover

    June 30, 2026

    AFC Bournemouth owner Bill Foley’s Cannae Holdings have completed the purchase of Prem Rugby club Exeter Chiefs for a reported £45m. The American – who controls the Premier League club as part of a Black Knight consortium that includes Michael B Jordan – will become the majority owner of the Devonshire rugby union team, and [...]

  • Prem Rugby needs to switch up its calendar to stop final being banished to fringes

    June 19, 2026

    Ollie Phillips argues that on this super weekend for sport in the capital, Prem Rugby could do more to be noticed. London is on its very best form this weekend: some of the world’s most exciting male tennis players will contest the HSBC Championships semi-finals and final at The Queen’s Club in Baron’s Court; England [...]

  • Do the Prem Rugby semi-finals need a Welsh URC team?

    June 12, 2026

    Ahead of this weekend’s Prem Rugby’s semi-finals, Ollie Phillips assesses whether they could do with a hint of Wales. Picture the scene: next year’s Prem Rugby semi-finals feature the top three teams from this year – Northampton Saints, Bath Rugby and Exeter Chiefs – plus one of the Scarlets, Ospreys, Dragons or Cardiff. This would, [...]

  • Rugby needs its Premier League to step up and take control, Raine says

    June 9, 2026

    Merchant bank Raine Group has warned that professional rugby is not big enough for “five or six leagues” and that it is “time for someone to put the hammer down” and become the sport’s equivalent to the Premier League. Rugby union has been going through a crisis of late, with different leagues using different structures [...]

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