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Prem Rugby

  • London Irish target pro return next year after takeover by Essex entrepreneur

    Sport Business

    London Irish are targeting a return to the English professional pyramid next season after being acquired by rugby-loving Essex energy entrepreneur Steve Daniels. Gamechanger Investments, led by Daniels, has bought the name, brand and associated intellectual property relating to the historic club, which went out of business in 2023, from Kyle Jordan, son of late [...]

    Close-up of the London Irish rugby club logo on a green jersey, featuring a sword, red cross, and shamrocks.
  • Black Knight’s Foley: We will do an AFC Bournemouth at Exeter Chiefs

    Sport Business

    AFC Bournemouth owner Bill Foley has said he will replicate the Premier League club’s playbook at newly acquired Prem Rugby team Exeter Chiefs. Foley’s Black Knight consortium – which features Oscar winner Michael B Jordan – purchased Exeter Chiefs over the summer amid a flurry of inward investment into the English top flight rugby competition. [...]

    Northampton Saints v Exeter Chiefs - Gallagher PREM Final
  • Exclusive: Thatchers to sponsor Prem Rugby as deal struck with Elton John agency

    Sport Business

    Prem Rugby will this week announce Thatchers as a new commercial partner as Elton John’s Rocket Sports agency continues to hunt for league sponsors, City AM understands. The English top flight counts London Pride as its beer sponsor but will add the West Country brand to its partnership roster as official cider partner. It is [...]

    Somerset v Yorkshire - Rothesay County Championship
  • Prem Rugby: Attendances down but Newcastle Red Bulls see ticket surge

    October 12, 2026

    Prem Rugby clubs with fresh investment have had mixed ticketing success after the overall league saw an attendance dip for its opening block of games. After three rounds and 15 fixtures of the 2026-27 Prem Rugby season, attendances are down 8.5 per cent on the same period last year, with a mixed set of results [...]

  • Will on-pitch woes force Harlequins fans and sponsors away?

    October 9, 2026

    Watching Harlequins at the moment is either absolutely soul-crushing or completely baffling, depending on whether you support the London club or not.  Soul-crushing because the club is supposed to represent the very best of attacking rugby in a fusion of England internationals and overseas superstars. Baffling because it should never have got this bad, losing [...]

  • Prem Rugby extends deal with trading platform Etoro

    September 30, 2026

    Trading platform Etoro has extended its partnership with Prem Rugby as it solidifies its growing status within sport. The agreement began in 2023 but a fresh extension will see the deal extend into a fourth season, with the firm sponsoring the league’s predictor activation across social media. It is also the league’s official coin-toss partner [...]

  • Investors are watching Prem Rugby so the league can’t mess this year up

    September 25, 2026

    It may still be rather warm outside but you know when it’s autumn because Prem Rugby returns to the sporting calendar. And this year is an important one. Because the cash has arrived from various new investors and the stability of the league will once more be under a microscope. This season will be the [...]

  • Prem Rugby announces record deal with key partner

    September 22, 2026

    Prem Rugby this morning announced a record deal with ball provider Gilbert that took their partnership beyond 30 years. The agreement, confirmed ahead of this weekend’s opening round of fixtures, is the longest deal agreed between the two organisations. Its value was not disclosed. Prem Rugby’s Kelly Cooke said that “a partnership of this length [...]

  • Prem Rugby needs a draft, but not one for the very best players

    September 4, 2026

    Top flight domestic rugby is back this weekend in the form of the Prem Rugby Cup – the former Anglo-Welsh, British and Irish, and inter-Prem/Champ competition that is now just a little bit of a nothing league. But that’s for another day. Because the return of rugby in England feels underhyped. We’ve had an entire [...]

  • Prem Rugby team ditch Big Game fixture at Premier League ground

    August 10, 2026

    Prem Rugby club Gloucester have cancelled a planned fixture at Aston Villa’s Villa Park after its inaugural staging last season was criticised by fans. A Slater Cup fixture between Gloucester and Leicester Tigers was held at the Premier League ground last season, with a number of discounted tickets helping the attendance top 20,000 – around [...]

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