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Pickleball

  • VVV Sports eyes Nasdaq listing after £5m raise for US expansion

    Sport Business

    London-listed VVV Sports, believed to be the only public pure-play vehicle for investing in padel and pickleball, is planning to join Nasdaq later this year. The company, founded by British entrepreneur Jonathan Rowland, will retain its place on the Aquis stock exchange but is seeking a dual listing as it expands its US footprint. Before [...]

    Breaking news event with business professionals discussing future market trends at a conference, May 2026.
  • London Sports Festival Serves Up Pickleball in New Street Square

    Partner

    Central London Alliance’s London Sports Festival, in partnership with Landsec and supported by Fleet Street Quarter, is set to bring one of the world’s fastest-growing sports to the heart of the capital with the launch of a new pickleball activation at New Street Square. Pickleball is the fast-paced, social sport that has taken the world [...]

    Pickleball in Guildhall Yard last year as part of the launch of the London Sports Festival
  • Exclusive: Padel pioneers to set up pro pickleball circuit in Europe and Middle East

    Sport Business

    A professional pickleball circuit is coming to Europe and the Middle East in 2026 in a move its founders hope can replicate the racquet sport’s explosive growth in the US. Pickleball – played on small courts and popular with both celebrities including Dua Lipa and Emma Watson and former tennis stars such as Maria Sharapova [...]

    Business professionals in a meeting room discussing strategies with financial charts and graphs displayed on a presentatio...
  • World’s biggest padel club: Rowland eyes mega project after taking racket sport public

    November 5, 2025

    British entrepreneur Jonathan Rowland has stepped up plans to build the world’s biggest padel venue by creating the first listed investment vehicle focused on niche racket sports. Rowland today announced a deal to use Aquis-listed VVV Sports to acquire his R3 Sport, which operates tournaments, manages players, and has retail and distribution partnerships in padel. [...]

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