Peppa Pig gets Lionesses call-up as Football Association scores licensing deal with Hasbro Sport Business Peppa Pig maker Hasbro has struck a licensing deal with the Football Association that will see a new character, Libby Lioness, join the hit children’s animated TV show. The agreement also covers the creation of co-branded merchandise and will launch next year, ahead of the European champions’ campaign at the 2027 Women’s World Cup in [...]
Is ‘family’ the secret to the Home of Peppa Pig World’s success? Entrepreneurship Jennifer Sieg sits down with the grandchildren of Paultons Park, Home of Peppa Pig World’s founders, to see what is in store for the family-run theme park’s next generation leadership. As Boris Johnson once said to a group of Confederation of British Industry (CBI) leaders, “we all must” go to Peppa Pig World. The multi-million-pound [...]