Nivea suncream and deodorant help boost Beiersdorf’s UK sales and profit Retail The higher sales of sunscreen and deodorant helped UK arm of Beiersdorf, the company behind the likes of Nivea, boost its turnover and profit during 2023. The Birmingham-based company has reported a turnover of £273.9m for 2023, up from the £237m it posted for 2022. Newly-filed accounts with Companies House also show its pre-tax profit [...]
Apple’s latest iPad advert backfired, but how does it rank amongst the worst ever? Adverts We have gone through some other commercials and advertising campaigns which spectacularly backfired, to consider where they rank.