Jersey Mike’s becomes EFL Trophy super-sub as sandwich chain serves up UK launch Sport Business Jersey Mike’s may not yet be a household name in the UK but the US sandwich chain hopes to change that by becoming the latest sponsor of the EFL Trophy. The Subway competitor has agreed a five-year deal with the English Football League for title naming rights to the competition, which features clubs from the [...]
ECB facing pressure to drop prices in Hundred franchise sale Sport Business The England and Wales Cricket Board (ECB) could be asked to accept less than the £520m offered by new investors for 49 per cent of the eight Hundred franchises if they refuse to hand over control of the competition’s next television contract, which will begin in 2028. The ECB wants to continue its successful policy [...]