Man City Puma kit deal helps UK sponsorship market hit £5bn Sport Business Manchester City’s Puma kit extension helped the UK sponsorship market top £5bn in 2025, up over 10 per cent on 2024. City signed a record-breaking 10-year kit partnership extension last year which could be worth around £100m per season. It, combined with other sponsorship activity across the UK saw the sector grow 10.5 per cent [...]
England Ashes win will trigger major windfall for ECB, says Nielsen Sports Sport Business England cricket chiefs can expect a major windfall if Bazball sweeps the men’s team to a first Ashes series victory in Australia for more than a decade. The England Wales Cricket Board is already riding high from reporting record turnover last year and has since boosted the coffers further by signing up Toyota as principal [...]
Women’s football to reach 800m fans by 2030 Sport Women’s football is set to have a fanbase of 800m fans by the end of the decade, according to new research. A Nielsen Sports and PepsiCo report claims the global women’s fanbase is projected to grow by 38 per cent, from 500m fans to over 800m fans by 2030. The move would push women’s football [...]
72% UK sports fans would pay more for tickets if they benefited environment January 14, 2025 Seven in 10 sports fans would be willing to pay more for a ticket to a live event if the extra was used to benefit the environment, according to a new survey. The Sport Industry Report, published today, found that 72 per cent of sport fans it surveyed said they would pay the surplus “if [...]