McLaren, a $100m-per-year deal and Formula 1’s sponsor boom Sport Business Formula 1 is becoming a hotbed for advanced sponsorship, and McLaren’s announcement has completed a special title set. BWT, Aramco, HP, MoneyGram, Petronas, Visa Cash App, Oracle, Stake and Atlassian; these aren’t simply some of the world’s most recognisable and developing brands but title sponsors for teams in Formula 1. And as of next year, [...]
HP, Visa, Aramco: Who are the main sponsors of each F1 team? done deals The names of F1 teams are getting more and more difficult to remember given the endless number of sponsorship deals within the sport. Here City A.M. has broken down who partners with who, and what that has done to each of the team’s names. BWT Alpine F1 Team BWT is an Austrian manufacturing company. It [...]