How Fevertree is taking on tap water to woo Gen-Z Hospitality The world’s biggest ginger beer producer is waging war on tap water. Fevertree, best known for its premium tonics, is urging customers to see its products as standalone soft drinks, rather than as mixers for the harder stuff. “Tap water is not a very appealing, aspirational alternative” to alcohol, says the drinks maker’s chief executive, [...]
Fevertree: US growth makes up for ‘unseasonable’ weather hitting UK sales Business Premium drink mixer brand Fevertree has reported a modest rate of growth despite a weak consumer backdrop after being boosted by sales in the US. The company told the London Stock Exchange this morning that revenue grew by two per cent year on year at constant currency rates in the six months to 30 June. [...]