Top marks to Athlos for reimagining athletics and creating that elusive vibe Sport Business Generating atmosphere at live sport is no easy feat – and it might not be the one that everyone wants – but Athlos succeeded, writes Ed Warner. Perri Shakes-Drayton was there for it. Luke Littler might stay away because of it. Millwall and West Ham fans create it organically. The average county cricket fan at [...]
Pollock joins Haaland on YouTube after bumper new Saints deal Sport Business Henry Pollock is following the Erling Haaland blueprint for stardom by joining YouTube having signed a bumper new contract at Northampton Saints. The 21-year-old flanker joined Eddie Hearn’s Matchroom Talent Agency earlier this year and has been at the centre of a contract war with his club after the boxing promoter said his recent recruit [...]
Is Henry Pollock’s biggest problem Eddie Hearn? Sport Business Henry Pollock’s first few months with Eddie Hearn’s Matchroom Talent Agency has felt less like a commitment to rugby union – and reaching the heights within the sport – and more like a scattergun approach to marketing a player in a way rugby players hadn’t experienced before. Except they have. Seeing Pollock in the front [...]
Exclusive: Rugby League monitoring Henry Pollock amid £1m Hearn wage demands August 12, 2026 Henry Pollock could find himself at the centre of a rugby bidding war with top flight league clubs monitoring the union star amid uncertainty over his future, City AM can reveal. The 21-year-old flanker has emerged as one of England rugby’s most popular players, earning a reported £150,000 per year at Prem Rugby champions Northampton [...]
Sorry Hearn, Northampton Saints idiots if they pay Pollock £1m August 7, 2026 Is Henry Pollock worth £1m per season? No. Sorry to burst an Eddie Hearn-shaped bubble but it is just not realistic in the world of rugby union. The business of rugby – especially in England – is to fund a squad of more than 30 players within a salary cap of just over £6m, rising [...]
Barry Hearn on Brentwood Town investment: ‘I’m a tight bastard but I’m a believer’ July 28, 2026 Matchroom president Barry Hearn on why he has returned to football with Brentwood Town FC, aiming for promotion to the English Football League and educating the council on the club’s need to buy its stadium. Barry Hearn doesn’t miss a beat when asked if he has missed football since selling Leyton Orient more than a [...]
Beat Luke Littler: Netflix enters live darts with £500,000 showcase July 27, 2026 Netflix is entering live darts for the first time with a new show challenging members of the public to take on world champion Luke Littler. Beat Luke Littler will pit 20 amateur arrows fans against the teenage prodigy for a chance to win £501,000 – if they can beat him in a single leg. “Everyone [...]
Anthony Joshua v Tyson Fury venue tug of war on pause, says Matchroom boss Hearn July 21, 2026 Talks over the venue for the long-awaited fight between Anthony Joshua and Tyson Fury have been put on ice, says Matchroom boss Barry Hearn. Joshua is keen that the all-British heavyweight battle slated for later this year be held on home soil, with Wembley Stadium the most likely setting, but the final decision rests with [...]
Matchroom could move into booming rugby in a big way, says Hearn May 18, 2026 Eddie Hearn has tipped Matchroom to increase its presence in rugby union “in a big way” following the signing of England star Henry Pollock and a new wave of investment entering the club game. Hearn surprised the industry by recruiting Pollock to his new Matchroom Talent Agency in March – a first foray into rugby [...]
David Beckham becomes Britain’s first billionaire sportsman May 15, 2026 David Beckham has become Britain’s first billionaire sportsman after his wealth doubled in the last year, according to the Sunday Times Rich List. The former captain of the England football team and his wife, Victoria Beckham, are now estimated to be worth almost £1.2bn. Beckham has benefited from the surging valuation of Inter Miami, the [...]