Rory McIlroy, Gout Gout and the search for sport’s elusive heroes Sport Business Rory McIlroy’s back-to-back Masters triumphs have triggered the inevitable mythologising. Destiny fulfilled, demons banished after previous heartbreak, a journey not only completed but now extended. If he was merely the Hero of Hollywood before (that’s Hollywood, County Down not Los Angeles), to many the golfer has now donned the mantle of universal sporting hero along [...]
Familiarity of Masters and Augusta should be lesson to other golf majors Sport Business Let me get the azaleas reference out of the way in this first sentence. After all, no Masters preview is seemingly complete without citing Augusta’s horticultural features. The flora are just one ingredient, though, in the secret sauce of golf’s first major of the season which starts today. Even if other sports could steal the [...]