London Marathon named world’s strongest marathon brand Sport Business The TCS London Marathon has been named the world’s strongest marathon brand ahead of the 45th edition of the race on Sunday. The iconic race pipped its competitors in New York and Paris, with fellow Majors Berlin and Boston completing the top five in the ranking compiled by Brand Finance. The London Marathon achieved a [...]
London Marathon has never been more popular so why not make it bigger? Sport Business The ballot for entry to the 2026 London Marathon opens tomorrow and closes next Friday. Over 840,000 entered the draw for this weekend’s race. Strip out places bought for fundraising runners by charities as well as club slots and age-graded, guaranteed entries, and the odds of ballot success were just one in 50. Rarity value [...]