Sawe and Adidas London Marathon record could see athletes jump from Nike Sport Business Sabastian Sawe’s use of Adidas footwear at the London Marathon to break the two-hour barrier could lure non-contracted runners away from Nike, experts have warned. Kenya’s Sawe became the first person to legally dip under the two-hour mark on Sunday to etch his name in athletics folklore alongside Roger Bannister and Jim Hines, and did [...]
Brands, think you’ve missed out on the London Marathon? Think again Sport Business It’s that time of the year again. Everyone is posting on their social media about long runs and training plans as the London Marathon rolls into town. It’s a once-a-year (or potentially twice) opportunity for brands to get involved in a day that many will remember for a lifetime. Brands often assume that if they’re [...]
The happiest race on earth? My Disney World half marathon Life&Style I’m sweating in more places than I thought possible. I can feel warm, salty beads slither their way from the back of my head to the top of my arse. I’ve been running on a closed Florida highway for four miles since 5am and I’m ready to lie in the middle of the road and [...]
Six-time Paralympic champion David Weir retires from GB racing September 8, 2024 Six-time Paralympic gold medallist David Weir this morning announced his retirement from Great Britain competition after finishing fifth in the T54 wheelchair marathon at Paris 2024. The Paralympic legend, 45, who first won gold in Beijing, said he would continue to race in the London Marathon. “I’m quite emotional as I know it’s my last [...]
Iceland boss thanks medics who ‘saved his life’ after collapse in London Marathon April 22, 2024 "I collapsed and fell unconscious less than 2 miles before the London Marathon finish line with hyperthermic shock - body temp was 42 and rising."
How one ‘futurist’ is using tech to run the London marathon faster April 20, 2024 'Futurist' Bill Quinn will run the London marathon on Sunday, joining the 50,000 runners on the 26-mile course across London.