M&S Sparks rewards overhauled as retailer offers cash perks Retail Marks & Spencer has overhauled its Sparks card reward scheme using AI after shoppers demanded cash perks instead of the existing points-based system. The upmarket food and clothing giant said it is responding to consumer criticism of its loyalty scheme by offering “personalisation and pounds, not points and tricksy pricing”. The Sparks Card had faced [...]
Tesco beats Clubcard copycats to claim loyalty scheme crown Retail Tesco’s beloved Clubcard has triumphed against rivals Sainsbury’s and Greggs to be named the country’s most valued loyalty scheme. The supermarket giant’s Clubcard is the UK’s most effective, according to an index by software firm HyperFinity which polled Brits on the value, customer satisfaction and rewards offered by loyalty schemes at more than 50 retailers. [...]
Tesco Clubcard and Sainbury’s Nectar schemes do help consumers, regulator says Retail A year-long probe into UK supermarkets’ pricing practices has found “very little” evidence that shoppers are being treated unfairly with loyalty programmes such as the Tesco Clubcard scheme and Sainsbury’s Nectar points. The Competition and Markets Authority (CMA) probe, which has been ongoing since November last year, investigated whether supermarket loyalty schemes cause inflation by faking the [...]
Eagle Eye: Lucrative Tesco and Morrisons deals boost loyalty scheme specialist’s revenue July 23, 2024 Lucrative contracts with the likes of Tesco and Morrisons and a pitch win with the bookseller Waterstones helped personalised marketing firm Eagle Eye to rake in bumper revenue and bolster its cash position, its latest results showed.