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      Why sport fans got bored of influencers and forced brands into a mind shift

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      Why sport fans got bored of influencers and forced brands into a mind shift

      ZDF Fernsehgarten TV Show From Mainz

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Levi Strauss

  • Levi Strauss bets on Beyonce as over 200 UK jobs lost

    Retail

    The UK arm of Levi Strauss cut more than 200 jobs as its turnover jumped to almost £100m during its latest financial year. The Northampton-headquartered division reduced its headcount from 1,857 to 1,630 in the 12 months to 30 November, 2024, new accounts filed with Companies House show. Over the same 12 months, Levi Strauss’ [...]

    Levi Strauss launched a campaign with Beyonce in 2024.
  • Bargain hunting shoppers hit jeans brand Levi Strauss as it targets the ‘young and cool’

    Retail

    Levi Strauss has said bargain hunting shoppers are impacting its UK sales as it bids to target “young and cool” consumers. The Northampton-headquartered UK arm of the jeans brand added that it is starting to expand its retail partnerships in the country as “department stores continue to struggle and lose footprint”. The division made the [...]

    The UK arm of Levi Strauss is based in Northampton. (Photo Illustration by Scott Olson/Getty Images)

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