Lego builds record sales on World Cup and F1 fever Retail Lego has posted record first-half sales as its World Cup and Formula 1 ranges helped extend a red-hot run for the toymaking giant. The Danish firm saw revenue grow by 21 per cent to 41.9bn Danish kroner (£4.8bn) in the six months to June, while pre-tax profit jumped by a third to 11.3bn Danish kroner [...]
Lego bricks hit a wall: Iconic toymaker goes digital as spin-off builds profit Retail Toy titan Lego’s move away from the small plastic bricks that made it famous is gaining pace, as its digital spin-off made a profit in its first year of operation. Lego Digital Play, which aims to reach a new generation of children who play on their iPads rather than with their hands, turned a £1.4m [...]
Chinese online retailer takes on Amazon Rugby Chinese retail giant JD.com has mounted a challenge to Amazon’s control of the home-delivery market with its UK launch of online shop Joybuy. The platform will offer big-name brands including Apple, Samsung and Lego and is taking on Amazon’s reputation for speedy delivery with its “Double 11” promise – meaning orders placed before 11am will [...]
Lego: Profit spikes as sales pass major milestone June 25, 2025 Profit at the UK arm of Lego spiked in 2024 as its sales passed the £500m mark for the first time, it has been revealed. The Berkshire-headquartered division of the Danish giant has reported a pre-tax profit of £42.9m for its latest financial year. The total comes after Lego posted a pre-tax profit of £24.2m [...]
Lego to relocate 1,500 staff to new landmark headquarters May 1, 2025 Lego is set to move its London headquarters from Farringdon to the iconic 76 Southbank in 2027, it has been confirmed. The Danish company will occupy 192,000sqft across three-and-a-half floors in the riverside building, originally designed by famed brutalist architect Sir Denys Lasdun. The redeveloped site, next to the National Theatre, has been modernised by [...]
Lego keeps building success in the UK despite ‘declining toy market’ September 19, 2024 Lego has continued to build on its recent success as its UK sales and profit rose for the sixth year in a row in 2023. The Berkshire-headquartered division of the Danish giant has reported a turnover of £449.2m for its latest financial year, up from the £440m it posted for 2022. According to newly-field documents [...]