Why Peppa Pig and the Lionesses is a partnership to bring home the bacon Sport Business Peppa Pig and the Lionesses isn’t the most obvious pairing. One’s a muddy-puddle-loving pig loved by my kids and toddlers everywhere and the other is England’s women’s national football team, equally loved by my kids after their heroics in 2025. But when you take a deeper look behind the Football Association and Hasbro deal, it [...]
Peppa Pig gets Lionesses call-up as Football Association scores licensing deal with Hasbro Sport Business Peppa Pig maker Hasbro has struck a licensing deal with the Football Association that will see a new character, Libby Lioness, join the hit children’s animated TV show. The agreement also covers the creation of co-branded merchandise and will launch next year, ahead of the European champions’ campaign at the 2027 Women’s World Cup in [...]
AIG to acquire stake in Salford City Lionesses and expands partnership with Neville’s club Sport Business Insurance giant AIG is set to become the first Fortune 500 company to invest in an English women’s football team after agreeing to acquire a stake in Salford City Lionesses. The move is part of an expansion of the partnership between AIG and Salford City, the club co-owned by former Manchester United stars Gary Neville [...]
Neville rivals Lineker media empire after The Overlap buys out YouTuber Goldbridge April 14, 2026 Gary Neville is continuing to follow fellow former footballer Gary Lineker’s media empire-building after his network, The Overlap, acquired Manchester United YouTuber Mark Goldbridge’s fan channels. The deal, reported to be worth seven figures, sees ex-United and England defender turned pundit Neville join forces with Goldbridge, a 47-year-old former police officer who has become the [...]
Jill Scott: I want Man City to win Women’s Super League for Steph Houghton May 2, 2024 Lionesses legend Jill Scott says Manchester City can give Steph Houghton the perfect send-off by sealing the Women’s Super League title. Houghton announced she will retire at the end of the season, bringing an end to a glittering career in which she has been synonymous with the rapid growth of the women’s game. The 36-year-old [...]