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Hugo Boss

  • Mike Ashley tightens grip on Hugo Boss as son-in-law made chair

    Retail

    Mike Ashley has tightened his grip on Hugo Boss after his son-in-law, the boss of Frasers Group, was made chairman of the German fashion house.  Frasers, which Ashley founded as Sports Direct, has been vying for control of Hugo Boss for months, resulting in him toppling the chairman of its supervisory board, Stefan Sturm, earlier [...]

    Michael Murray smiling, with FRASERS GROUP logo visible in background.
  • Mike Ashley’s Frasers ousts Hugo Boss chairman 

    Retail

    Frasers Group, the retail empire run by Mike Ashley, has overthrown the chairman of Hugo Boss as it seeks control of the German fashion house.  The UK fashion group, which owns Sports Direct, Jack Wills and Flannels, told investors on Monday that Stephan Sturm, chairman of Hugo Boss’ supervisory board, has agreed to step aside.  [...]

    Mike Ashley in a business suit at a corporate event, discussing strategic plans, surrounded by executives and media personnel
  • Mike Ashley’s Frasers weighs move to oust Hugo Boss chief 

    Retail

    Mike Ashley’s Frasers Group is weighing up a move to oust a boardroom chair at Hugo Boss as it laid out fresh plans to grow its stake in the German fashion house. The retail group, which was founded by the British billionaire, told investors on Tuesday that it wants to control more than half of [...]

    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • Mike Ashley slams Burnham’s ‘populist’ plans to revive high street

    August 27, 2026

    Retail tycoon Mike Ashley has blasted Andy Burnham’s proposals to revive the British high street as “populist” and “too little too late”. The billionaire Sports Direct and Frasers Group founder has written to the Prime Minister accusing him of failing to tackle the cost of living with “delusional” policies.  The causes of the UK’s rising [...]

  • Mike Ashley’s Frasers ups stake in Hugo Boss after takeover bid

    August 18, 2026

    Frasers Group has pushed up its stake in Hugo Boss to nearly half of the company, though Mike Ashley’s group misses out on full control of the luxury fashion brand. The Sports Direct owner has increased its portion of the German fashion house to nearly 48 per cent after offering €38 for every share in [...]

  • Mike Ashley’s Frasers ups stake in Hugo Boss as takeover pressure mounts

    July 21, 2026

    Frasers Group has pushed its stake in Hugo Boss above the threshold forcing it to make an offer for the whole firm, piling pressure on the German fashion house to accept its £1.7bn bid. The fashion group, which owns Sports Direct and Flannels, said on Tuesday that it had bought 2.5m new shares in Hugo [...]

  • Frasers slams ‘nonsense rumours’ over Harvey Nichols bid

    July 16, 2026

    The boss of Frasers has hit back at “nonsense rumours” that retail brands are reluctant to work with the group, which is known for making aggressive plays to take control of rival companies. The group, which owns Sports Direct and Flannels, gatecrashed the auction to buy luxury department store Harvey Nichols last week, despite some [...]

  • Mike Ashley’s Frasers feels lift from takeover spree

    July 16, 2026

    Mike Ashley’s Frasers Group has seen its profit jump as it pushes ahead with a turnaround plan and launches a spree of takeover bids for foreign retailers.  The fashion group, which owns Sports Direct and Flannels, said its recent takeover bids and moves to build stakes in rivals are bolstering its balance sheet amid a [...]

  • Hugo Boss urges investors to reject £1.7bn bid from Mike Ashley’s Frasers

    July 9, 2026

    Hugo Boss has urged its investors to reject the “inadequate” £1.7bn takeover tabled by Mike Ashley’s Frasers Group. The retail giant behind Sports Direct and House of Fraser currently owns around 26 per cent of Hugo Boss but launched a move to take full control last month. The FTSE 250 group, which was founded by [...]

  • Frasers bid for Hugo Boss ‘more compelling’ amid turnaround

    June 23, 2026

    The €2bn bid for Hugo Boss launched by Mike Ashley’s Frasers Group has become “more compelling” as the German fashion house’s near-term outlook softens, analysts have said. The takeover offer, tabled by the FTSE 250 firm earlier this month, proposed to exchange €38 per share for the equity in Hugo Boss it does not already [...]

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