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Hugo Boss

  • Mike Ashley slams Burnham’s ‘populist’ plans to revive high street

    Retail

    Retail tycoon Mike Ashley has blasted Andy Burnham’s proposals to revive the British high street as “populist” and “too little too late”. The billionaire Sports Direct and Frasers Group founder has written to the Prime Minister accusing him of failing to tackle the cost of living with “delusional” policies.  The causes of the UK’s rising [...]

    Mike Ashley in a business setting, wearing a suit, likely discussing sports retail strategy or recent business developments.
  • Mike Ashley’s Frasers ups stake in Hugo Boss after takeover bid

    Retail

    Frasers Group has pushed up its stake in Hugo Boss to nearly half of the company, though Mike Ashley’s group misses out on full control of the luxury fashion brand. The Sports Direct owner has increased its portion of the German fashion house to nearly 48 per cent after offering €38 for every share in [...]

    Mike Ashley in a business suit at a corporate event, discussing strategic plans, surrounded by executives and media personnel
  • Mike Ashley’s Frasers ups stake in Hugo Boss as takeover pressure mounts

    Retail

    Frasers Group has pushed its stake in Hugo Boss above the threshold forcing it to make an offer for the whole firm, piling pressure on the German fashion house to accept its £1.7bn bid. The fashion group, which owns Sports Direct and Flannels, said on Tuesday that it had bought 2.5m new shares in Hugo [...]

    Mike Ashley in a business suit at a corporate event, discussing strategic plans, surrounded by executives and media personnel
  • Frasers slams ‘nonsense rumours’ over Harvey Nichols bid

    July 16, 2026

    The boss of Frasers has hit back at “nonsense rumours” that retail brands are reluctant to work with the group, which is known for making aggressive plays to take control of rival companies. The group, which owns Sports Direct and Flannels, gatecrashed the auction to buy luxury department store Harvey Nichols last week, despite some [...]

  • Mike Ashley’s Frasers feels lift from takeover spree

    July 16, 2026

    Mike Ashley’s Frasers Group has seen its profit jump as it pushes ahead with a turnaround plan and launches a spree of takeover bids for foreign retailers.  The fashion group, which owns Sports Direct and Flannels, said its recent takeover bids and moves to build stakes in rivals are bolstering its balance sheet amid a [...]

  • Hugo Boss urges investors to reject £1.7bn bid from Mike Ashley’s Frasers

    July 9, 2026

    Hugo Boss has urged its investors to reject the “inadequate” £1.7bn takeover tabled by Mike Ashley’s Frasers Group. The retail giant behind Sports Direct and House of Fraser currently owns around 26 per cent of Hugo Boss but launched a move to take full control last month. The FTSE 250 group, which was founded by [...]

  • Frasers bid for Hugo Boss ‘more compelling’ amid turnaround

    June 23, 2026

    The €2bn bid for Hugo Boss launched by Mike Ashley’s Frasers Group has become “more compelling” as the German fashion house’s near-term outlook softens, analysts have said. The takeover offer, tabled by the FTSE 250 firm earlier this month, proposed to exchange €38 per share for the equity in Hugo Boss it does not already [...]

  • Hugo Boss shares soar as Mike Ashley’s Frasers circles

    June 11, 2026

    Hugo Boss shares have jumped following a €2bn takeover approach from Frasers, sending its share price above the offer tabled by Mike Ashley’s group. The German luxury brand said it is reviewing the “unsolicited” takeover attempt, which would offer €38 per share, totalling about €1.98bn and valuing the fashion house at €2.7bn. But the takeover [...]

  • Mike Ashley’s Frasers makes £1.7bn takeover offer for Hugo Boss

    June 10, 2026

    Mike Ashley’s Frasers Group has moved to tighten its grip on German fashion giant Hugo Boss, tabling a takeover offer in a deal that values the brand at nearly €2bn. The retail empire, which spans Sports Direct and Flannels, already sits as Hugo Boss’s largest investor with a stake north of 25 per cent, and [...]

  • Mike Ashley appeal case confronts ‘unjust’ trademark claims

    April 21, 2026

    Billionaire businessman Mike Ashley‘s company, Sports Direct, is back before the court today as it seeks to challenge damages awarded in a trademark infringement claim. The appeal follows a long-running dispute between Sports Direct and the Beverly Hills Polo Club brand, owned and managed by Lifestyle Equities, which claimed Sports Direct had infringed its trademark through products [...]

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