‘A London Marathon every weekend? I think we can get to that – and sell out’ Sport Business Sam Browne, co-founder of the tech platform, Let’s Do This, which runs the London Marathon ballot, on its rapid growth… and the coming AI revolution. On Sunday 59,000 keen runners, amateur plodders and fundraisers dressed as, among other things, a pair of testicles will line up to take on the London Marathon. This year’s ballot [...]
Great North Run chiefs sorry for putting Sunderland not Newcastle on medals Sport It wasn’t just the competitors left with red faces at yesterday’s Great North Run after organisers were forced to apologise for depicting Sunderland instead of Newcastle on medals. Many of the 60,000 entrants were quick to point out the mistake, which also appeared on finishers’ T-shirts at the popular half-marathon, and Great Run Company chiefs [...]
London Marathon Events sprints to record surplus as profits surge Sport Business The organiser of the London Marathon achieved a record surplus last year as pre-tax profit almost doubled to £12m. London Marathon Events, which also runs several other mass participation races, grew revenue from £48.9m to £59.8m and profit from £6.8m to £12.0m. That resulted in a record surplus passed to the London Marathon Foundation, its [...]