WPP needs to revamp culture to attract the best people, says boss March 5, 2019 WPP must create a more open culture if it is to attract the best people in the industry, chief executive Mark Read said today. “WPP is really just about people at the end of the day,” he said at the Incorporated Society of British Advertisers (ISBA) conference this morning. Read more: Brands have ‘Netflix envy’, [...]
Strong and stable: London extends lead as Europe’s top hub for unicorn startups March 1, 2019 London has cemented its status as the home of more young billion-dollar tech companies than any other European city, taking home the crown for ten consecutive years. Read more: Female fintech leaders highlighted as sector battles gender imbalance The number of so-called unicorn startups – private businesses valued at $1bn (£752.6m) and founded after 2000 [...]
Serial fintech entrepreneur Marta Krupinska focused on diversity as she relaunches Google for Startups UK February 28, 2019 Fintech entrepreneur Marta Krupinska has vowed to make diversity a priority as she takes over the reins at the relaunched Google for Startups UK. Read more: Revolut pushes ministers for fast-track tech visas Krupinska, who shot to fame after founding Azimo, the digital money transfer app, has been tasked with overseeing the Google project as [...]
Fedex creates Segway-inspired delivery robot with Pizza Hut and Walmart February 28, 2019 Fedex has unveiled a pizza delivery robot that will hit the streets this summer. Read more: What’s on your tech radar for 2019? Pizza Hut and Walmart are both on board, with trials set to begin soon in cities across the US, including in Fedex’s hometown of Memphis. The autonomous bot, which is powered by an [...]
Facebook, social media and ads – when will marketers abandon the network? February 25, 2019 The Facebook-Google duopoly has a stranglehold over internet advertising. While the search engine dominates the pairing, Mark Zuckerberg’s creation is no slouch – last year, more than a fifth (21.8 per cent) of all US digital ad spending went to the social media network, equivalent to $28.2bn (£21.7bn). But the company is in hot water, [...]
Brands pull adverts from Youtube following allegations of child abuse content February 22, 2019 Nestle, Disney, AT&T, Hasbro and the creator of Fortnite have all reportedly pulled advertisements from Youtube following allegations of child abuse content being on the platform. A spokesperson for Nestle said that the food and drink conglomerate has decided to “pause advertising on Youtube globally” following the discovery that “an extremely low volume” of their [...]
Former Google finance boss to head a venture capital office in London with $600m fund February 19, 2019 Former Google chief financial officer Patrick Pichette will lead a venture capital (VC) office in London with Canadian firm Inovia Capital. Inovia, which is also today announcing a $600m (£464.7m) fund for technology startups and entrepreneurs, said the office will back UK companies as well as create opportunities for North American firms to expand across the Atlantic. [...]
It’s search and rescue time for the future of marketing February 18, 2019 Search marketing is all about making your brand easy to find on the internet. It accounts for half of all UK digital ad spend, and is worth over £3.1bn. Given all that, you’d expect that marketing degrees would devote some course time to this subject. However, it’s pretty shocking that none of the UK’s top [...]
Forget social networks – the future is community media, says the boss of Disciple Media February 18, 2019 In February last year, Matt Hancock (then culture secretary, now health secretary) launched his own smartphone app, imaginatively titled… “Matt Hancock”. Many scoffed at the idea of an MP thinking themselves so important that they needed an app. And there were jokes about how the app asked for user consent: “Matt Hancock would like to access [...]
Google and Salesforce inject $75m into London’s Gocardless February 18, 2019 City fintech firm Gocardless has raised $75m (£58.1m) in a series E funding round, led by new investors Adam Street Partners and the venture capital arms of Google and Salesforce. The company aims to fix the way businesses collect invoices and make recurring payments by building debit technology on top of the world’s existing banking systems. Chief [...]