AIG to acquire stake in Salford City Lionesses and expands partnership with Neville’s club Sport Business Insurance giant AIG is set to become the first Fortune 500 company to invest in an English women’s football team after agreeing to acquire a stake in Salford City Lionesses. The move is part of an expansion of the partnership between AIG and Salford City, the club co-owned by former Manchester United stars Gary Neville [...]
Extraordinary athletes, ordinary content: why even Nike should make more of its talent Sport Business Nike’s former global editor, Dan Rookwood, argues that brands are leaving value on the table by wasting their allocated time with star athletes. Since landing my first job on the sports desk of The Guardian’s website in 2000, I’ve spent a good chunk of my career interviewing athletes. Sometimes it has been a joy – [...]
Jamie Vardy bags Bundesliga rights as he steps up streaming war with Neville and Lineker Sport Business Former England striker Jamie Vardy is stepping up his efforts to build a media empire to rival Gary Neville and Gary Lineker by acquiring the rights to show live Bundesliga games on his YouTube channel. Jamie Vardy’s Having A Party will stream seven Friday night games from the German top division, beginning tonight when Harry [...]
Jamie Carragher: HMRC petitions for Sky Sports star to be declared bankrupt August 27, 2026 HMRC has filed a petition seeking to have Sky Sports pundit and former England footballer Jamie Carragher declared bankrupt over an unpaid tax bill. The case was filed against James Lee Duncan Carragher by solicitors representing HMRC at the High Court in London yesterday, filings show. The 48-year-old is one of the faces of Sky [...]
Disney+ snaps up Gary Neville’s The Overlap and new Wayne Rooney hosted show August 13, 2026 Gary Neville’s The Overlap media empire has struck a deal to stream his Stick To Football and a new show co-hosted by Wayne Rooney and Mark Goldbridge on Disney+. The agreement will see Disney+ carry 40 episodes of Stick To Football – the popular football discussion hosted by Neville alongside fellow ex-pros Jamie Carragher, Jill [...]
Sports industry braced for media rights dip, PwC report warns May 8, 2026 Sport bosses have warned that media rights are set to fall in value and can no longer be relied upon to drive growth across the industry. PwC’s Global Sports Survey of more than 500 senior executives found that growth was expected in all streams in the next three to five years, except media rights. Even [...]
Neville rivals Lineker media empire after The Overlap buys out YouTuber Goldbridge April 14, 2026 Gary Neville is continuing to follow fellow former footballer Gary Lineker’s media empire-building after his network, The Overlap, acquired Manchester United YouTuber Mark Goldbridge’s fan channels. The deal, reported to be worth seven figures, sees ex-United and England defender turned pundit Neville join forces with Goldbridge, a 47-year-old former police officer who has become the [...]
WATCH: From phone business to coffee giant – how Grind carved out a niche March 12, 2026 As retail coffee prices rise and consumer spend declines, the UK’s coffee industry has never been more competitive. US tariffs on coffee-producing countries, hedge fund speculation on commodity prices and increases in business taxes have created a challenging environment. So how has one independent, South London producer managed to beat the odds and find its [...]
Global Group snaps up Gary Neville-founded The Overlap January 6, 2026 Gary Neville-founded media business The Overlap has been sold to Global in a deal that will see the radio juggernaut complete a majority acquisition. The Overlap, founded in 2021 and home to video series Stick to Football, will now be merged into the Global portfolio with the aim of growing a “network of video-led media [...]
Beckham and Neville sell stake in Salford City FC to US giants December 18, 2025 AIG has become the largest shareholder in Salford City FC after the Gary Neville and David Beckham co-owned club sold a stake to the finance and insurance giant. The League Two club has sold a stake to the American firm in a deal that will see AIG become a strategic partner as well as largest [...]