Saxo Bank taps Norris, Bale, Sabalenka and Courtois for investment trends Sport Business Saxo Bank will tap the psyches of the likes of Lando Norris, Gareth Bale and Aryna Sabalenka as part of a new partnership with nine global athletes. The Danish bank announced on Monday that it will explore the mindset and habits of the current and former athletes to “examine how these principles translate into successful [...]
Tiger Woods and Rory McIlroy to launch new sports league with NFL Sport Business Tiger Woods, Rory McIlroy and their TMRW Sports venture are set to partner with the NFL to launch a flag football league in the US by 2028. TMRW Sports, which boasts a galaxy of star investors from sport, entertainment and high finance, has been selected to operate the flag football project, according to multiple reports [...]
Jonathan Barnett: Gareth Bale’s former agent denies ‘sex slave’ claims in full Sport Business The British football super-agent who negotiated Gareth Bale’s world record transfer to Real Madrid, Jonathan Barnett, has denied any wrongdoing after a woman alleged he kept her as a “sex slave” and threatened to kill her. Barnett, 76, is the subject of a range of serious allegations made by an Australian woman in a US [...]
Snoop Dogg, Reynolds and Modric: What’s luring stars to Welsh football? August 3, 2025 From Wrexham to Swansea and, perhaps soon, Cardiff: is the need for narratives leading the rich and famous to Welsh football? Two years ago, an American couple at Crewe train station asked me if they were on the right platform. They’d travelled from the other side of the world to go on a football pilgrimage. [...]
Premier Relocation: Removals service to sport stars eyes US expansion March 19, 2025 It’s not just footballers, clubs and their agents who cash in on transfers – it’s also boom time for Premier Relocation, the removals service to the stars. Pop quiz: what do Erling Haaland, Jurgen Klopp and Ronan Keating have in common? Aside from being multi-millionaire celebrities, the answer is they have all used the same [...]