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Fuse

  • Why Formula 1 is a rare global sports asset

    Sport Business

    Formula 1 has become one of the most sought-after properties in global sport — and the reasons run far deeper than glamour and horsepower. In a fragmented media landscape, F1 is one of the few rights-holders that can credibly claim global scale, cultural momentum and commercial scarcity. Start with the basics: reach. F1 remains one [...]

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  • Forget the skills – here’s what’s really important when it comes to talent

    Meet the founder

    When is the right time to bring someone else onto the team, and how do you choose who's going to join you?

    Louise Johnson, founder of global sports and entertainment agency Fuse, on her thoughts about attracting and retaining talent as a start-up

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