Euro 2028 hospitality: Money-back tickets if England flop and no dynamic pricing Sport Business Jaime Byrom of Beyond Hospitality on what football fans can expect from its premium offerings at Euro 2028 in the UK and Ireland, which go on sale next week. The US might be seen as sport’s most mature commercial market but, when it comes to hospitality offerings, it still trails the UK, according to one [...]
Fulham sign up $15bn Silicon Valley tech and AI firm ClickHouse as front-of-shirt sponsor Sport Business Fulham FC have followed Crystal Palace in signing up a tech and AI company as their front-of-shirt sponsor, ClickHouse, for the new Premier League season. ClickHouse is a US-based platform that crunches data for Meta, Tesla, OpenAI, Visa and Sony and replaces gambling brand SBOTOP as Fulham’s principal commercial partner. It comes as the Premier [...]
Everton facing early termination of Stake sleeve deal as ban looms Sport Business Everton face losing a major sponsorship deal after the UK Government stepped up plans to ban any advertising of unlicensed betting companies. The Department for Culture, Media and Sport has launched a consultation on preventing any betting brand that does not hold a Gambling Commission licence from promoting itself through sponsorship or advertising in any [...]
Why do six Premier League clubs still not have front of shirt sponsors? July 13, 2026 Not so long ago it was unthinkable that a Premier League club would go into a new season without a sponsor on the front of their shirt. In recent years Chelsea and Nottingham Forest have made headlines for starting a campaign with a vacancy in that prime spot, precisely because it was such an anomaly. [...]
Uefa probes Brighton and Hearts connection under Tony Bloom ownership May 20, 2026 Uefa is scrutinising the relationship between Hearts and Brighton and Hove Albion, with both clubs connected to Tony Bloom on course to qualify for Europe. Brighton owner Bloom holds a 29 per cent stake in Hearts – deliberately below the 30 per cent threshold Uefa prohibits owners from holding in more than one club in [...]
West Brom shock at 24-hour verdict while Manchester City case drags on April 29, 2026 West Bromwich Albion have been left shocked at how swiftly the judgement was reached in the EFL Profit and Sustainability case that cost them a points deduction. Last week it was announced that the Championship club would be docked two points for a breach of spending rules. The two-day hearing concluded on Thursday evening, and [...]
Everton line up CMC Markets as shirt sponsor in £30m deal April 28, 2026 Everton have struck a shirt-sponsorship deal with CMC Markets that will see the London-listed company replace crypto casino Stake.com as the club’s main partner next season. The agreement comes ahead of an imminent Premier League ban on gambling companies appearing on the front of their shirts and was first reported by Mark Kleinman of Sky [...]
Are we seeing the death of the corporate box in sports stadiums? February 10, 2026 The future landscape of sports stadiums is undergoing a radical revolution: clubs and architects alike are growing in confidence, wanting their arenas to be 365-day businesses that go far beyond the 90 minutes of enjoyment football offers. Look at the planned chimneys on Birmingham City’s master plan and the three towers on Manchester United’s 100,000-seat [...]
Everton’s Hill Dickinson Stadium Beats Fulham’s Riverside Stand to top award December 11, 2025 Everton FC’s Hill Dickinson Stadium has beaten Fulham’s Riverside Stand, Sevilla’s La Cartuja and arenas in Sweden, Hong Kong, Japan and Morocco to a major international award. The 53,000-seater stadium in Liverpool’s Bramley Moore Dock opened its doors earlier this year and has quickly become one of the country’s top sports venues. It was named [...]
Real Madrid to turn Santiago Bernabeu stadium into money-spinning Winter Wonderland October 31, 2025 Real Madrid have hit on a novel way to maintain their status as the world’s richest football club: turning their Santiago Bernabeu stadium into a festive theme park over Christmas. From 24-31 December, during a two-week break in LaLiga’s schedule, the Spanish giants will transform the 84,000-seater arena into “a family-friendly experience filled with dazzling [...]