Premier League front-of-shirt sponsorship revenues rise to £444m Sport Business Premier League clubs’ front-of-shirt sponsorship revenue has risen eight per cent to £444m despite implementing a voluntary ban on gambling firms. The English top flight agreed to ban betting and casino brands from the lucrative front-of-shirt sponsorship slot in a move that lost the 20 clubs a collective £67m. But Premier League teams have managed [...]
Liverpool in record £300m deal as Turkish Airlines replaces Standard Chartered Sport Business Liverpool will replace Standard Chartered as their front-of-shirt partner next season after agreeing a record £300m deal with Turkish Airlines. The flagbearer, already a sponsor of the Uefa Champions League, will pay £60m per season as part of a five-year deal beginning in 2027 in what is being reported as the biggest front-of-shirt deal in [...]
Who sponsors the 20 Premier League clubs after gambling ban? Sport Business The Premier League is underway and you may have noticed a lack of shirts featuring gambling and casino brands. That’s not because they’ve been banned outright, but because the 20 Premier League clubs agreed to a voluntary removal of the sector from the coveted front-of-shirt advertising space. It has meant a mad rush for those [...]
Illegal Premier League betting could hit £1bn within year August 21, 2026 The betting black market could take £1bn in illegal Premier League bets within a year, analysis has warned ahead of tonight’s kick-off. The Premier League returns this weekend with its 20 clubs voluntarily banning gambling and casino brands from occupying the lucrative front-of-shirt sponsorship slot. Gambling brands – not all of whom are regulated within [...]
West Ham to announce betting front-of-shirt sponsor after Premier League relegation June 30, 2026 West Ham United will this morning announce that they are keeping betting brand Boyle Sports as its front-of-shirt sponsor next season after being relegated from the Premier League. The London club had the Irish family-owned firm across its claret and blue shirts across last season’s Premier League campaign but risked losing them after top flight [...]
Liverpool have the most valuable front-of-shirt deal in the Premier League June 2, 2026 Liverpool have the most valuable front-of-shirt sponsorship deal in the Premier League, a new fair market report has revealed. The Reds’ reported £50m-per-season deal with financial services group Standard Chartered is actually undervalued by over £10m and should be worth £61m, according to The Sponsor’s “Premier league Fair Market Sponsorship Values 2026” report. It sees [...]
Where do Premier League clubs go after betting sponsor ban? November 11, 2025 Adam Raincock analyses where Premier League clubs turn when their voluntary ban on gambling front-of-shirt sponsorship comes into force. The 1984 film The Terminator ends with Sarah Connor being told ‘There’s a Storm Coming’. Fast-forward to 2025, and you could replace Connor with any Premier League commercial director. The same warning applies – there’s a [...]