Illegal Premier League betting could hit £1bn within year Sport Business The betting black market could take £1bn in illegal Premier League bets within a year, analysis has warned ahead of tonight’s kick-off. The Premier League returns this weekend with its 20 clubs voluntarily banning gambling and casino brands from occupying the lucrative front-of-shirt sponsorship slot. Gambling brands – not all of whom are regulated within [...]
West Ham to announce betting front-of-shirt sponsor after Premier League relegation Sport Business West Ham United will this morning announce that they are keeping betting brand Boyle Sports as its front-of-shirt sponsor next season after being relegated from the Premier League. The London club had the Irish family-owned firm across its claret and blue shirts across last season’s Premier League campaign but risked losing them after top flight [...]
Liverpool have the most valuable front-of-shirt deal in the Premier League Sport Business Liverpool have the most valuable front-of-shirt sponsorship deal in the Premier League, a new fair market report has revealed. The Reds’ reported £50m-per-season deal with financial services group Standard Chartered is actually undervalued by over £10m and should be worth £61m, according to The Sponsor’s “Premier league Fair Market Sponsorship Values 2026” report. It sees [...]
Where do Premier League clubs go after betting sponsor ban? November 11, 2025 Adam Raincock analyses where Premier League clubs turn when their voluntary ban on gambling front-of-shirt sponsorship comes into force. The 1984 film The Terminator ends with Sarah Connor being told ‘There’s a Storm Coming’. Fast-forward to 2025, and you could replace Connor with any Premier League commercial director. The same warning applies – there’s a [...]