Liverpool have the most valuable front-of-shirt deal in the Premier League Sport Business Liverpool have the most valuable front-of-shirt sponsorship deal in the Premier League, a new fair market report has revealed. The Reds’ reported £50m-per-season deal with financial services group Standard Chartered is actually undervalued by over £10m and should be worth £61m, according to The Sponsor’s “Premier league Fair Market Sponsorship Values 2026” report. It sees [...]
Gucci, BYD, Netflix: Who replaces gambling on Premier League shirts? Sport Business The end of the Premier League season is in sight, and for some clubs it could spell a financial nightmare. Not because they’ll inevitably part with millions of pounds to bring in the world’s top talent, but because a key revenue stream could be left vacant come the start of next season. Premier League clubs [...]
Which brand is each Premier League club’s front-of-shirt sponsor? Sport Business The Premier League is back and over half of the 20 teams are looking to make the most of one final season of gambling sponsorship. A total of 11 teams have front-of-shirt sponsorship deals with online betting, gambling and casino brands – which next year will be banned in the English top flight. Premier League [...]