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Freshwater

  • New Years optimism wears off as economic expectations drop 

    Economics

    New Year’s optimism is beginning to fall away with the number of people expecting the economy to improve this year falling at the start of February. According to the latest City AM/Freshwater Strategy poll of UK voters, the number of people expecting the economy to improve in the next 12 months has fallen by four [...]

    (Photo by Leon Neal/Getty Images)
  • Keir Starmer’s approval rating sinks to record low 

    Politics

    Keir Starmer’s approval ratings have hit a record low, a City AM/Freshwater Strategy poll has shown, as pressure mounts on the government ahead of the Budget. Research by City AM and the advisory firm Freshwater Strategy has highlighted the growing discontent among voters over the UK government’s poor performance after a year in office.  Starmer’s [...]

    Keir Starmer and Rachel Reeves have been warned a capital gains tax raid would stifle investment in the UK.
  • Reform top the polls but voters cool on Nigel Farage

    Politics

    Reform UK continues to ride high in the opinion polls – climbing 16 points since last year’s election – yet voters appeared to have cooled on Nigel Farage as new City AM polling suggests he’s lost some of his shine. A post-government slump in support for the Conservative Party and lack of approval for the [...]

    Nigel Farage
  • Brits pour scorn on Labour after week from hell

    July 7, 2025

    Brits have delivered a withering verdict on Labour after a week in which the anniversary of their election victory was marred by shambolic u-turns and infighting. Following the dramatic events of last week, voters’ disapproval of the government appears to have intensified with a growing number of Brits opposing the government’s high-tax-high-spending policies, according to [...]

  • Voters fear Reeves tax U-turn after Spending Review splash out

    June 9, 2025

    UK voters are worried Chancellor Rachel Reeves will betray Labour manifesto pledges not to hike income tax, a new poll has suggested, as the government looks set to ramp up investment at Wednesday’s spending review. Sir Keir Starmer has declared that the government cannot “tax [its] way to growth” while ministers have said the spending [...]

  • UK living standards have worsened since Labour took power, voters say 

    May 12, 2025

    Nearly half of UK voters believe that living standards have deteriorated over the last 12 months, a new poll has suggested.  The Labour government is approaching a full year in office in a matter of weeks after an electoral campaign in which it promised to boost people’s personal finances.  But a new poll by Freshwater [...]

  • UK stock funds suffer worst year on record as investors pull nearly £10bn

    January 8, 2025

    UK-focused stock funds suffered their worst year on record last year as investors yanked nearly £10bn from the market, new figures have shown. While equity vehicles globally raked in a record £27.2bn through 2024, UK funds haemorrhaged some £9.6bn in their most sluggish year ever relative to the performance of the wider market, according to [...]

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