Mick Schumacher’s bid to emulate his father is a challenge that few Formula One drivers have achieved April 2, 2019 This week Mick Schumacher took the biggest step yet toward emulating his father as he made his Ferrari debut during Formula One in-season testing. Being the son of the sport's most successful driver – seven-time world champion Michael – meant the spotlight was firmly fixed on the 20-year-old as he took to the Bahrain track [...]
Formula One legend Bruce McLaren is a racing role model, but what can business leaders learn from his life story? March 15, 2019 When Bruce McLaren, the founder of the motor racing team named after himself, was just nine years old, he was diagnosed with a hip issue that left him bedridden, with his legs encased in plaster for three years. This devastating experience left him unable to do what every youngster should be doing: playing with friends, [...]
Formula One at a crossroads: Successful 2019 is key to keeping motor sport series on track March 13, 2019 In cars. It’s the only way to live, according to Gary Numan, post-punk’s foremost petrolhead. For decades, this attitude has ensured that motorsport, and Formula One in particular, has become a way of life for millions. But as the new season approaches, the sport faces a new wave of challenges and, to paraphrase the Tubeway [...]
Back on track: McLaren CEO Zak Brown ready to return the Formula One team to their glory days March 12, 2019 There was never going to be a quick fix to McLaren's problems but, with the start of the new Formula One season upon us, the team find themselves ably prepared to return their prestigious name to the front of the grid in the coming years. They are some way off ousting Mercedes and Ferrari in [...]
New kids on the grid: Lando Norris and George Russell set for Formula One debuts in Melbourne opener March 11, 2019 It was 12 years ago when a young, hungry driver bursting with talent took his first seat in Formula One. His name was Lewis Hamilton. This season, as he goes in search of a sixth World Championship, there are two new British drivers – inspired by Hamilton’s generation – ready to make their own mark [...]
“It’s our goal to make the competition better” – Alfa Romeo positive upon return to Formula One February 17, 2019 This season Alfa Romeo will complete a return to Formula One by taking over the Sauber name, having been involved as the team's title sponsor last year. That marked the Italian marque’s first F1 involvement since 1985 after a long hiatus from motorsport's elite championship, but this latest move revives the works entry team that [...]
Future in doubt for Formula One’s iconic races with Silverstone and Monza deals set to expire this year February 12, 2019 Just four weeks remain until the new Formula One season begins, yet doubts still linger over the future of some of the sport’s most iconic tracks beyond this year. Britain’s Silverstone has led the revolt against F1 owners Liberty Media as one of five races whose contracts are set to expire. Also among them is [...]
Formula One teams face battle to keep attracting lucrative sponsors as major revenue stream takes hit December 13, 2018 The sponsorship landscape has changed significantly for Formula One teams over the past decade or so and it has been a change for the worse for most involved. Revenue from sponsors has decreased by a quarter since 2007, falling from $1.01bn to $772.5m last season, according to data compiled by Formula Money. In fact, there [...]
Fernando Alonso leaves Formula One with two world titles, 32 race wins and a considerable amount of regret November 25, 2018 As the curtain came down on another year of Formula One on Sunday at the season-closing Abu Dhabi Grand Prix, so it did on the career – in this series at least – of Fernando Alonso. Alonso is walking away from F1 with two world titles, 32 race wins, and potentially a considerable amount of [...]
Robert Kubica’s road back to Formula One has been filled with setbacks and pain November 22, 2018 It has been a long and difficult road for Robert Kubica but he has finally achieved his dream of returning to the Formula One grid, having been offered a seat at Williams for the 2019 season, more than eight years since he last raced in the series. The 33-year-old has missed what could be considered [...]