The relentless rise of unregulated finfluencers Personal Finance Accessing financial advice used to be out of reach for many. But now, it’s on your commute, at the bus stop, and most dangerously, in your pocket. Get out your phone, open any social media app, and you’ll see a young man or woman, backlit by a ring light holding a pocket microphone, promising to [...]
Exclusive: Nikhil Rathi’s FCA is ready to go on the offensive Business Nikhil Rathi’s first five-year term at the helm of the FCA was dominated by difficult situations – most beyond his control, some firmly in it. But after being reappointed by Rachel Reeves in April, and with the added pressure of a new growth mandate from government, he outlines to Ali Lyon what he hopes his [...]
MPs demand answers from Meta on finfluencers complaints Investing An influential group of MPs has demanded that Meta outline its track record responding to requests to remove damaging content from finfluencers, after the Financial Conduct Authority (FCA) named the Facebook and Instagram owner as the sector’s worst offender. Chair of the Treasury Committee Meg Hillier issued a letter to the social media giant earlier [...]
Gen Z investors reliant on LinkedIn and TikTok finfluencers for advice May 28, 2025 Gen Z has led the charge in a growing trend of using social media for investment advice, according to new data from Charles Schwab. Over 70 per cent of Gen Z use social media and financial influencers – dubbed finfluencers – when making investment decisions, the data suggests. LinkedIn was valued as the top social [...]
As many as 20 finfluencers targeted in crackdown October 22, 2024 The Financial Conduct Authority is interviewing 20 ‘influencers’ under caution as it ramps up its scrutiny of those touting financial services products on social media. While the FCA was unable to name those targeted for an interview, it came after the regulator targeted a host of Love Island stars earlier this year for running unauthorised financial promotions. [...]
Love Island ‘finfluencers’ deny part in unauthorised Instagram trading scheme July 3, 2024 Three former Love Island stars who became social media “finfluencers” have pleaded not guilty to plugging an unauthorised investment scheme.
Finfluencers are all the rage, and for good reason. Here’s the five you should follow June 1, 2024 Finfluencers are all the rage, and for good reason. Influencer marketing expert Gordon Glenister tells us the five to pay attention to.
FCA charges reality TV stars for promoting unauthorised trading scheme May 16, 2024 A number of reality TV stars have been charged in relation to promoting an unauthorised foreign exchange trading scheme on social media, the Financial Conduct Authority (FCA) announced today.
Retail traders care more about ‘finfluencers’ than their family April 30, 2024 Over a third of retail traders have said they would be more likely to listen to the advice of 'finfluencers' than members of their family.
FCA clamps down on ‘finfluencers’ hiding financial risks in their content March 26, 2024 The Financial Conduct Authority has issued new rules to clamp down on financial influencers, or ‘finfluencers’, hiding the risks of the products they’re promoting. In a report today, the FCA laid out details on how finfluencers and companies on social media should be appropriately including the risks of the products they’re promoting, while also not [...]