Fifa World Cup brand value trebles to £4bn thanks to sponsorship and media rights June 24, 2026 The Fifa World Cup brand has grown in value to over $5bn after more than trebling in value in recent years, according to a new industry report. Consultancy Brand Finance estimates the World Cup brand is now worth $5.2bn (£4bn) – a 244 per cent increase on its value when the 2010 tournament was held [...]
England’s secret weapon against World Cup heat? British company’s £26 product June 17, 2026 England have turned to a British hot water bottle maker for help coping with the extreme World Cup heat ahead of their tournament opener against Croatia in Dallas tonight. High temperatures are expected to be a defining feature of this tournament – with dangerous conditions possible in 14 of the 16 host cities – and, [...]
2026 World Cup: How England went from misery to magnet for blue chip brands June 16, 2026 As they begin their 2026 World Cup campaign, the England brand is unrecognisable from 10 years ago – and it is paying off in growing revenues for the FA. This month marks a decade since one of the darkest days in the Football Association’s history, when England’s men were humbled by Iceland – a nation [...]
Fifpro accused of leaving footballers ‘in the cold’ by doing deal with Fifa June 15, 2026 Global player union Fifpro has been accused of leaving thousands of footballers “in the cold” by accepting a deal with Fifa. Justice For Players, a class action claiming billions after Fifa’s transfer rules were deemed illegal, says it is “disappointed” that Fifpro agreed to ask its members to drop any legal action in exchange for [...]
Has Fifa quietly made mandatory release clauses the future of football transfers? June 12, 2026 It was easy to miss amid the hullabaloo surrounding the start of the 2026 World Cup, but earlier this week Fifa announced the biggest changes to football’s global transfer rules for 25 years. Fifa patted itself on the back for “a major step forward”, emphasising the new regulatory framework had been “developed through a collaborative [...]
2026 World Cup: Why YouTube and TikTok could re-write Fifa’s revenue playbook June 12, 2026 The 2026 World Cup could erode the price that Fifa can command for its media rights as YouTube and TikTok compete directly with traditional broadcasters, analysts have warned. This World Cup, which kicked off last night, is the first in which YouTube and TikTok will both stream the first 10 minutes of every game and [...]
Platini sues Fifa and president Infantino over alleged plot to topple him June 9, 2026 Former Uefa president Michel Platini is suing Fifa boss Gianni Infantino, accusing him and two others of plotting against him and ending his chances of landing football’s top job. Platini’s lawyers have announced that they are bringing legal action in Paris against Infantino and two former Fifa officials, legal director Marco Villiger and audit chair [...]
Fifa+ deal to boost Dazn’s quest for first profit, says CEO June 8, 2026 Dazn CEO Shay Segev insists the global sport streaming platform will make money from hosting Fifa+, the world governing body’s mothballed direct-to-consumer product. Fifa+, which comprises archive footage, live games from obscure competitions and magazine shows, is now only available on Dazn after Fifa pulled the plug on its four-year-old D2C offering. Segev told City [...]
Sovereignty has replaced ownership as the real currency of power in football June 4, 2026 The City AM Football Power List illustrates the shifting sands of the sport ahead of the 2026 World Cup, writes one of its judges, Amar Singh. We are days away from a truly super-sized Fifa World Cup – 48 teams, three host nations, and a tournament that will be watched by more people than any [...]
Fifa boss Infantino pips PSG chief Al-Khelaifi in City AM Football Power List June 4, 2026 Fifa president Gianni Infantino has topped the inaugural City AM Football Power List, a week before the biggest ever men’s World Cup is due to kick off. The ranking, compiled with a 16-strong panel of expert judges drawn from across the sports industry, is designed to be a snapshot of who controls the most popular [...]