Jammie Dodger owner tastes sweet success after return to profit Retail Profit at the biscuits giant behind Jammie Dodgers and Wagon Wheels hit a sugar rush as the firm turned to a Strictly Come Dancing judge and a “Dubai-inspired” biscuit to boost revenue. The group, which includes Burton’s Biscuit Company and Fox’s Biscuits, has posted a nine per cent boost in revenue, to £695m for the [...]
Nutella owners plan $100m World Cup and Super Bowl marketing spree Sport Business Nutella owner Ferrero will spend over $100m on marketing campaigns related to the Fifa World Cup and 2026 Super Bowl. The confectioner, founded in Italy but based in Luxembourg, has been in the United States for decades but is looking to surge into the North American sports sector. The United States will co-host the 2026 [...]