Gucci sparks backlash with AI-generated ads ahead of fashion week Media Gucci has come under fire after using AI to create images promoting its upcoming show at Milan fashion week, raising concerns that the luxury house is cutting corners ahead of a runway debut. The Italian brand posted a series of glossy visuals on social media this week, some labelled ‘created with AI’, to tease creative [...]
Fashion bosses back AI as their staff fear for their jobs AI Scroll through LinkedIn and you will see fashion bosses talking up AI as the next industry growth lever. But turn to their teams, and the picture becomes less rosy. A Vogue Business survey of over 300 fashion professionals found 43 per cent feel ‘positive’ or ‘very positive’ about AI’s future impact on their careers. Thirty [...]
Zara turns to AI-edited models amid shop closures Retail Zara is using artificial intelligence to edit images of human models for its e-commerce platforms, City AM understands, as the fast-fashion giant looks to cut costs amid a tough retail backdrop. Models who have previously shot campaigns for Zara have since been contacted by the Spanish retail giant and asked for permission for their images [...]
Stella McCartney: Losses widen as sales hit 15-year low December 17, 2025 Losses widened at Stella McCartney’s fashion brand in the year the designer bought LVMH out of its stake as its sales fell to their lowest level since 2009, it has been revealed. New accounts filed with Companies House show that the firm’s pre-tax loss went from £25m in 2023 to £33.5m in 2024. Stella McCartney [...]
Valentino proves AI has no place in advertising December 2, 2025 Italian fashion house Valentino has received mounting backlash after posting a series of AI-generated adverts on Instagram. What was billed as a ‘digital creative project’ instead set off a minor revolt in its comments section, where followers lined up to dub the visuals as “cheap”, “tacky”, “lazy”, and perhaps the most cutting barb for a [...]
Vivienne Westwood’s heirs bank £35m after record profit December 1, 2025 The widower and heirs of the late Dame Vivienne Westwood have banked £35m after profit at the late fashion designer’s company surged to a new record. Vivienne Westwood passed away at the end of 2022 at the age of 81 leaving her husband Andreas Kronthaler and two children in control of her business interests. Kronthaler, [...]
Christian Dior: UK sales and profit slashed despite demand for watches and jewellery July 28, 2025 Sales and profit at the UK arm of Christian Dior have been slashed despite the uptick in demand for the luxury fashion brand’s watches and jewellery. The London-based division’s revenue fell from £32.4m to £280m in the year while its pre-tax profit was also cut from £46.6m to £27.6m over the same period. Its latest [...]
Burberry: Early signs of turnaround take shape July 18, 2025 Burberry reported a smaller-than-expected dip in sales this morning as new chief executive Joshua Schulman’s early efforts to revive the luxury label begin to take hold. In a trading update for the 13 weeks to 28 June, the British fashion house said retail revenue fell six per cent to £433m, with comparable store sales down [...]