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      British businessman Sir Martin Sorrell founded S4 Capital in 2018.

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Fanatics

  • Lionesses fever sends shirt sales skywards ahead of Women’s Euro final

    Sport Business

    The Lionesses’ run to the Women’s Euros final has triggered a scramble for shirts and other merchandise, with sales far higher than even during the team’s 2023 World Cup run. Global retailer Fanatics, which operates England’s official stores, said that sales of Lionesses products were up 41 per cent on the same stage at the [...]

    Chloe Kelly starred as the Lionesses beat Italy to reach the final of the Women's Euros
  • PSG enjoy record shirt sales after Champions League victory

    Sport Business

    Winning the Champions League has turbocharged shirt sales to record highs for Paris Saint-Germain (PSG). Sales figures for the first week since their new Nike shirt went on sale are higher than any other season sales for a similar time span. The 2024/25 figures are up 37 per cent on the previous club home record [...]

    Winning the Champions League has turbocharged shirt sales to record highs for Paris Saint-Germain (PSG).
  • Ferrari merchandise sales soar 400% after Hamilton F1 move

    Sport Business

    Ferrari merchandise sales have jumped nearly 400 per cent off the back of Lewis Hamilton’s move to Maranello for the 2025 Formula 1 season. Data shared with City AM demonstrates the huge global appeal the seven-time world champion enjoys with F1 fans. In the days following Ferrari’s 2025 season launch earlier this month, Ferrari merchandise [...]

    Ferrari merchandise sales have jumped nearly 400 per cent off the back of Lewis Hamilton’s move to Maranello for the 2025 Formula 1 season.
  • Jay-Z-backed Fanatics creates 150 jobs and slashes losses

    January 18, 2024

    A licensed sports merchandise group backed by rapper Jay-Z has created 150 jobs and slashed its losses, new documents have revealed.

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