Hated World Cup hydration breaks here to stay for even hotter 2030 and 2034 Sport Business Hydration breaks are expected to remain a feature of future World Cups despite attracting widespread criticism, City AM understands. The divisive three-minute pauses, taken midway through each half, have become one of the tournament’s hottest talking points. They have effectively turned football into a game of four quarters and head coaches have said they are [...]
Give me home Euros over World Cup, but is it really worth £557m of taxpayers’ money? Sport Business I’m sure I’ll enjoy much of the 2026 World Cup, provided I can stay awake late enough, but I’ll approach Euro 2028 with far greater enthusiasm. Home nations competing on home soil in British Summer Time and with advertisers and broadcasters whipping up interest among the general populace. What’s not to like, other than violent [...]
Lidl owner Schwarz Group scores landmark Uefa partnership Sport Business Uefa, European football’s governing body, has announced its first organisation-wide sponsorship deal with the parent company of discount retailer Lidl. Schwarz Group has become Uefa’s corporate strategic partner in an agreement that encompasses competition sponsorship, grassroots initiatives and recycling efforts. Lidl, already a partner of Uefa’s Europa League and Conference League as well as women’s [...]
Ahead of the Game: Fifa eyes Morocco over Spain as 2030 World Cup HQ August 27, 2025 Fifa is in advanced discussions about basing the headquarters of the 2030 World Cup in the Moroccan capital Rabat. The centenary World Cup will be co-hosted by Morocco, Spain and Portugal, with the opening three games to be held in Paraguay, Argentina and Uruguay in a nod to the competition’s roots. The 2026 World Cup [...]
Women’s Rugby World Cup shows UK’s love of live sport August 21, 2025 The Women’s Rugby World Cup arriving in England is a timely reminder of what live sport can do. Sporting events forge some of the most positive and enduring moments of our lives, whether we’re stood on the terraces of our local club or sat in the stands at the biggest events on the planet. Live [...]
Dynamic ticket pricing will not be used at Home Nations Euros in 2028 August 20, 2025 Uefa has opted against introducing the dynamic pricing model favoured by Fifa for selling tickets for the 2028 Euros in England, Scotland, Wales and the Republic of Ireland. The European governing body’s decision has been welcomed by the four domestic FA’s, who are continuing to consult with Uefa over Euros tickets and want to offer [...]
Government to hand £500m to sports events, athletics Worlds may miss out June 19, 2025 The Government will back major UK events such as the 2028 Euros and 2027 Tour de France depart to the tune of £500m, but did not publicly back the World Athletics Championships. DCMS Culture Secretary Lisa Nandy on Thursday evening pledged £900m of investment into major sorting events and grassroots sports, with £500m reserved for [...]
Brentford owner Benham weighs up minority investment in Bees March 19, 2025 Brentford have received multiple offers of minority investment from American groups who value the club at around £400m. Owner Matthew Benham has been seeking additional investment for over a year. Rothschild was appointed to oversee the sales process but City AM understands that the merchant bank is no longer working on the Brentford deal. The [...]
Euro 2028 chiefs rule out adding new venue following Casement Park decision September 18, 2024 The absence of any games in Northern Ireland is an embarrassment for the five home FAs and the government.