Sabastian Sawe and the need for clean sporting heroes we can believe in Sport Business Trust in performances like Sabastian Sawe’s at the London Marathon is the cornerstone of sport’s success, writes Ed Warner. The modern sports economy is anchored in belief: belief that the successes we celebrate are genuine, hard-earned, and comparable across eras. Without this belief records lose meaning, fans become disillusioned, sponsors turn tail and there is [...]
Enhanced Games, Lance Armstrong and the truth about why we hate doping Sport Business There is an irony in the fact that sponsors and broadcasters won’t touch the Enhanced Games, explains Matt Readman. Last month it was announced that the 2026 Winter Olympic Games was the first Olympiad in 28 years to have zero failed drugs tests. The “cleanest Games for a generation” is a big moment for an [...]
Alex Yee fears Enhanced Games will be ‘dangerous’ for former GB teammates Sport Business Olympic triathlon champion Alex Yee fears the Enhanced Games will be dangerous to athletes who accept big-money offers to take part in the pro-doping multi-sport competition. Two of Yee’s former Team GB colleagues, springer Reece Prescod and swimmer Ben Proud, are among those set to compete in the first edition of the Enhanced Games later [...]
Magic of the FA Cup has resisted tinkering and is only getting stronger January 15, 2026 Macclesfield’s historic defeat of Crystal Palace warmed even this Eagles fan’s heart and shows the FA Cup retains its powerful magic, writes Ed Warner. The first WhatsApp arrived seconds after the final whistle. “Will this get a mention in the next edition of your column?!!!” Of course it does. After Macclesfield went ahead against Crystal [...]
Three sport law disputes to watch for in 2026 January 3, 2026 Joel Leigh and Rufus Scholefield take a look at the sectors that could define sport law in 2026 The left over mince pies are running out and the sporting world is looking ahead and bracing for a year that promises thrilling competition but also, significant legal and regulatory challenges. 2026 looks certain to be remembered [...]
Ben Proud’s Enhanced Games switch puts pressure IOC to use its $5bn September 18, 2025 Rather than wondering why Ben Proud would sign up for the Enhanced Games, it is better to ask why he wouldn’t. The British swimmer’s commitment to the competition with an “anything goes” attitude to performance-enhancing drugs is a wake-up call for the Olympic movement. Money, as ever, lies at the heart of the matter. Proud [...]
Enhanced Games: Brit Ben Proud joins so-called Doping Olympics September 10, 2025 British Olympian Ben Proud could have his UK Sport funding cut after choosing to join the Enhanced Games. The rebel competition, known by many as the Doping Olympics, will allow the Paris 2024 silver medal winner to take any measure of performance enhancing substances in pursuit of victory. The controversial competition has filed a $800m [...]
The Enhanced Games sporting experiment will prove short-lived May 29, 2025 The Enhanced Games aims to shake up sport by allowing performance enhancing substances, but Ed Warner argues the concept will be short-lived. Man dives into a pool wearing a full racing bodysuit. Swims a single length of front crawl. Alone. Is rewarded with $1m for breaking the world record. Could this be the dullest clip [...]
Enhanced Games: Trump-backed ‘doping Olympics’ set for Las Vegas May 21, 2025 Las Vegas has been selected as the host of the first so-called doping Olympics, organisers the Enhanced Games have announced. The event – which will involve limited track and field, swimming and weightlifting events and take place across Memorial Day weekend next May – will see athletes able to use performance enhancing substances to win [...]
Enhanced Games: Trump invests in ‘doped Olympics’ February 13, 2025 The Enhanced Games, a drug inclusive alternative to the Olympics, has bagged Trump family funding as 1789 Capital leads a new funding round. The venture fund is led by investment bank Farvahar Partners CEO Omeed Malik, vice president JD Vance ally Christopher Buskirk – they co-founded The Rockbridge Network together – and the 47th President’s [...]