Sky announces largest-ever Premier League sponsorship deal Sport Business Sky has this morning claimed the “largest-ever Premier League sponsorship deal” ahead of the season returning this evening. The Sky Sports coverage of the Premier League – which will this season see the broadcaster show 215 games, potentially rising to 225 – will be sponsored by a record six brands, with Guinness, Uber Eats, Coca-Cola [...]
Ed Warner: Have sports missed esports boat – or was there never one to catch? Sport Business Ahead of the League of Legends Worlds 2024 in London this weekend, Ed Warner wonders whether sports have got esports all wrong.