Leeds United consider AI-powered dynamic ticket pricing Sport Business Leeds United could introduce AI-powered dynamic ticket pricing to increase revenue at the Premier League club, its chairman has said. Paraag Marathe said the Elland Road club could reward loyal supporters with cheaper prices while pricing tickets for more casual fans at a higher mark-up. “There’s probably an opportunity to do it in a way [...]
Dynamic ticket pricing will not be used at Home Nations Euros in 2028 Sport Business Uefa has opted against introducing the dynamic pricing model favoured by Fifa for selling tickets for the 2028 Euros in England, Scotland, Wales and the Republic of Ireland. The European governing body’s decision has been welcomed by the four domestic FA’s, who are continuing to consult with Uefa over Euros tickets and want to offer [...]
Industry slams Labour government plans for ticket reform Sport Business Leading industry voices have slammed government plans to change the secondary ticketing market in sport, describing proposals as “draconian”. The government on Friday announced plans to tackle touts and potentially further regulate the secondary market following instances of extreme dynamic pricing relating to the sale of Oasis tickets. Measures could include a cap and a [...]
Silverstone to use dynamic ticket pricing for British Grand Prix F1 weekend September 19, 2024 Tickets for the 2025 British Grand Prix will use the controversial dynamic ticket pricing system that caused fury for Oasis’ fans, Silverstone chiefs have confirmed. The circuit welcomed more than 450,000 fans across the four-day event in 2024 to watch Lewis Hamilton win his last home Grand Prix for Mercedes before his switch to Ferrari. [...]