Leeds United consider AI-powered dynamic ticket pricing Sport Business Leeds United could introduce AI-powered dynamic ticket pricing to increase revenue at the Premier League club, its chairman has said. Paraag Marathe said the Elland Road club could reward loyal supporters with cheaper prices while pricing tickets for more casual fans at a higher mark-up. “There’s probably an opportunity to do it in a way [...]
Forget Oasis, dynamic pricing could be coming for your weekly shop Opinion The rise of big data means dynamic pricing is easier to implement. Paul Ormerod asks what this could mean for consumers's everyday shopping.
Ticket touts face UK crackdown after Oasis outrage Media UK ministers are set to outlaw the resale of tickets for live events at prices above their original face value, in a move aimed at tackling professional touts and secondary ticket platforms like Viagogo and StubHub. The crackdown, due to be announced this week, represents the most aggressive intervention yet in a market long criticised [...]
Ticketmaster forced to change sales practices after Oasis ticket row September 25, 2025 Ticketmaster has been forced to introduce new transparency measures following a probe into the way it sold tickets for Oasis’s highly anticipated reunion tour. The Competition and Markets Authority (CMA) said the ticketing giant will now have to give fans clearer information about prices and ticket types, following widespread complaints during last year’s ‘Live ’25’ [...]
Dynamic ticket pricing will not be used at Home Nations Euros in 2028 August 20, 2025 Uefa has opted against introducing the dynamic pricing model favoured by Fifa for selling tickets for the 2028 Euros in England, Scotland, Wales and the Republic of Ireland. The European governing body’s decision has been welcomed by the four domestic FA’s, who are continuing to consult with Uefa over Euros tickets and want to offer [...]
How much should you pay to see Billie Eilish? Don’t ask St Thomas Aquinas June 21, 2025 Thomas Aquinas argued for the concept of a “just price”, but when it comes to concert tickets the correct price is the one determined by the market, says Paul Ormerod Summer is in full swing, and with it the usual round of festivals and music gigs. Alongside these, another tradition is emerging. Namely, extensive whingeing [...]
CMA won’t look back in anger over dynamic pricing practices June 20, 2025 Dynamic pricing can deliver “good outcomes for consumers”, the UK’s competition watchdog has said, after concluding a probe into the practice sparked by a consumer backlash over soaring prices at Oasis concerts. The strategy, in which the same products are sold to different consumers at different prices based on levels of demand, attracted furore last [...]
Ticketmaster’s dynamic pricing is hypocrisy in action September 6, 2024 There is nothing like the shrill clatter of the hoves of hypocrisy across the cobbles of capitalism to set one’s teeth on edge. Like the squeal of chalk across the blackboard, it discombobulates in a most uncomfortable way. So just what it is that has me clenching my jaw and wishing the noise would stop [...]
Dynamic pricing: Football clubs warned not to “infect” the game September 3, 2024 The Football Supporters’ Association has warned that any club trying to “infect” the game with dynamic pricing will face “enormous opposition” from the organisation. The group have hit out at the idea of dynamic pricing, where ticket prices are hiked depending on demand, with LaLiga clubs Valencia and Celta Vigo saying they will use the [...]