What makes a great corporate mascot? As Duolingo retires then resurrects its owl, it’s clear that mascots are serious business, says Charlie Skinner First Duolingo retired its owl, then it brought it back from the dead. Publicity stunt? Well yes. And arguably quite an effective one. What’s for certain, though, is that brand mascots mean serious business. Used for millennia by [...]
Lloyds partners with ‘Duolingo of money’ to target Gen Z Banking Lloyds Bank has partnered with fintech platform Doshi to improve young people’s financial literacy through “gamified learning”. The Big Four bank is launching a six month pilot, targeting 18 to 24 year-olds to make financial education “fun and accessible”. Doshi’s founder Daniel Rose told City AM high street banks do not have “much time left” [...]