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diet

  • I eat for a living. Can I get fit in 100 days?

    Life&Style

    City AM’s Deputy Life&Style Editor Adam Bloodworth reviews restaurants for a living. Can he get fit while still doing his job? Can I get fit in 100 days? I eat for a living. Not like those viral food challengers who eat 76 hot dogs in 10 minutes, but still in a quite ridiculous way that [...]

    Person engaged in a diverse fitness routine, showcasing a balanced workout regime for optimal health and wellness.
  • ‘Fibremaxxing’: How food manufacturers made fibre cool again

    Retail

    “Fibremaxxing,” the UK’s new healthy eating trend, erupted at the start of 2026, as fibre replaced protein as the go-to fashionable food. Previously mundane, bland foods like prunes and seeded bread surged in popularity, with posts with the hashtags “fibremaxxing” having been viewed more than 150m times on TikTok.  Sales of prunes increased 60 per [...]

    General category news article image with abstract design elements, featuring bold colors and dynamic shapes for visual imp...
  • Weight-loss drugs to slow supermarket sales

    Retail

    Weight-loss drugs are set to slim down supermarket sales in the UK as more Brits opt for diet-conscious shopping, a City broker has warned.  The growth rate of supermarket sales is expected to slow this year due to the increasing popularity of diet-suppressant jabs, population growth and falling food inflation, according to a note from [...]

    Tesco supermarket exterior showcasing brand signage and entrance with shoppers entering and exiting the store.
  • Diet advice: A guide to eating better and living longer

    January 29, 2026

    Food has become noisy. Superfoods, supplements, biohacks, rules. Eat this. Avoid that. Count everything. Track it all. Somewhere along the way, managing your diet stopped feeling intuitive and started feeling like a full-time job. Thankfully I stopped buying into that a long time ago. I have eaten my way through all the diet fads and [...]

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