Big-spending Chelsea sign up crypto firm Circle as shirt sponsor Sport Business Chelsea have tapped the crypto industry in their search for a new main sponsor by agreeing a one-year front-of-shirt deal with Circle Internet Group. The New York-listed company is best known as the issuer of stablecoin USDC, which is pegged 1:1 to the US dollar and will also appear on the shirts of Chelsea’s men’s, [...]
Dubai real estate firm to sponsor Chelsea for rest of season Sport Business Chelsea have announced major Dubai-based firm Damac Properties as its front-of-shirt sponsor for the remainder of the season. The deal will see the UAE brand on the Stamford Bridge team’s shirts from tomorrow evening, when the Blues take on Djurgarden in the Europa Conference League in Sweden. But the deal will conclude at the end [...]