Messi and LeBron beaten to top spot in athlete marketability rankings October 22, 2024 US gymnast Simone Biles has beaten LeBron James and Lionel Messi to be named the most marketable athlete in the world by sports industry experts. Real Madrid and Brazil footballer Vinicius Jr is second, followed by NBA legend James, women’s basketball sensation Caitlin Clark and Messi in the list published by SportsPro magazine. Biles, who [...]
Cristiano Ronaldo launches own YouTube channel with two-letter name August 21, 2024 Cristiano Ronaldo has today launched his own YouTube channel called UR, promising that it will allow him to “engage further with his global fanbase”. The football superstar is already the most-followed person on social media platforms, a position that has helped to make him the world’s best paid athlete. On his YouTube channel, Ronaldo says [...]
The Undroppables: How star power is sapping the Euro 2024 favourites July 4, 2024 The overwhelming let-downs have been those carrying the most prominent personalities.
Ed Warner: Ronaldo, Federer, Bolt, Biles – what makes a sporting icon? July 4, 2024 Our columnists also takes on Air France, Seb Coe and England's PR team.