First, England. Next, the world? Why those behind The Hundred have big ambitions March 21, 2022 “Every successful brand in the world has to start somewhere, in one geography,” says Nick Sykes, global chief executive of FutureBrand, the company that developed the branding for The Hundred, English cricket’s newest tournament. “But if you look at sporting formats around the world, many of them have travelled geographies and there are large parts [...]
Ed Warner: This year could be huge for those with a stake in Formula 1 March 17, 2022 The rubber hits the road again this weekend as Liberty Media’s $8bn Formula 1 circus fires up its engines for the 2022 season. The tumultuous end to last year’s race series has yet to be resolved. It’s not clear whether the inquiry report will be published on the eve of the Bahrain GP as originally [...]
West Indies result positive step for England but they need more than draws March 13, 2022 Well it wasn’t a loss, but if England had fallen in the opening Test in the West Indies it would have been a surprise mark on their record card. Other than their reverse this winter in the opening Test of the Ashes, England haven’t actually suffered defeat in an opening Test of an away series [...]
Chris Tremlett: ‘Warne took me under his wing, he saw the potential in me’ March 7, 2022 It’s a shame I can’t speak to Shane Warne again and thank him because I wouldn’t have got to where I got to, and played for England, without him. He will leave a legacy in so many different ways. People remember him for his antics off the field, he was a rock and roll cricketer, [...]
Why sport is taking over terrestrial TV airwaves again February 21, 2022 If you’ve turned on your subscription-free, Nadine Dorries-unfriendly, terrestrial TV recently you may have been transported back to a time when moustachioed behemoths like Dickie Davies and Des Lynam ruled the afternoon airwaves – for we again live in an era of live, free-to-air sport. Of course, you may not have noticed. Sky and BT [...]
Women’s Ashes: Australia win series with victory in first ODI February 3, 2022 England’s Women this morning failed to stay in Ashes contention as they collapsed against Australia. The touring side were in the difficult position of needing to no lose every one of the remaining three matches following a drawn Test. Australia set a under-par first innings of 206 largely thanks to Beth Mooney’s knock of 73 [...]
Women’s Ashes: Series goes to final stages after amazing Test January 30, 2022 It was quite simply a Test match England’s women couldn’t lose. A win or draw would have kept their hopes of regaining cricket’s coveted Ashes alive but a loss would have ended any prospect of a series victory. So in the shortened four-day Test match – the only long form match in this year’s series [...]
The Hundred: Tournament to start in August with Brave vs Fire clash January 27, 2022 Domestic cricket’s newest sensation The Hundred will return at the start of August with men’s defending champions Southern Brave taking on Welsh Fire. The tournament will run from 3 August through to to a showpiece finals weekend on 2-3 September. Last year saw the competition play out its inaugural, controversial, season with Brave winning the [...]
Cinch and Cazoo zoom into top tier of sports sponsors January 27, 2022 Online car marketplaces Cinch and Cazoo, takeaway service Just Eat and social media platform Tik Tok were the biggest entrants to sports sponsorship in the UK last year, according to a new report. The four brands were the only new entrants in consultancy Onside’s Top 10 Most Appealing UK Sports Sponsors, which is published today. [...]
Ed Warner: Stand up for English cricket January 27, 2022 Wanted: someone to stand up for English cricket. National governing body the ECB is hunkered in its bunker, losing the PR battles over racism and the Ashes debacle. This simply won’t do. Challenging though the circumstances are, the sport needs visible leadership with a strong voice, prepared to defend what is good about it while [...]